About the company
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.
About the team
As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.
Our Growth Marketing team plays a pivotal role in driving Lenskart’s success by developing and executing strategic marketing initiatives. We are seeking an experienced CRM professional to join our team, with a proven track record of leading ideation, creative briefing, and execution of CRM campaigns. This role requires a creative thinker who can visualize the user lifecycle and drive customer engagement across various channels. This role will report to the Growth Lead of Singapore.
In this role you will be responsible for
- Lead the ideation, creative briefing, and execution of CRM campaigns across various channels including email, SMS, push notifications, and WhatsApp.
- Develop campaigns to maximize customer retention, upsell, and cross-sell opportunities at each stage of the user lifecycle.
- Track, measure and report on performance of CRM projects.
- Analyze customer behavior and leverage insights to enhance campaign effectiveness.
- Utilize Figma to make edits for emails and on-site banners, ensuring a visually appealing and cohesive brand presence.
- Support copywriting efforts for CRM channels, ensuring messaging aligns with brand voice and resonates with the target audience.
Who we are looking for
Minimum Qualifications
- Bachelor's degree in Business Administration, Economics, Marketing or a related field.
- 3 - 5 years of proven experience in CRM with a strong understanding of the Singapore market.
- Strong proficiency in Figma for design edits.
- Excellent copywriting skills with a keen eye for detail.
- Excellent analytical and problem-solving skills with a detail-oriented mindset.
- Strong written and verbal communication skills, with the ability to present ideas, data and analysis to stakeholders.
- Ability to work independently and collaborate effectively in a team environment.
Preferred Qualifications
- Experience in Southeast Asia markets is a plus.
- Experience working in an E-commerce or D2C company.
- Worked previously in an ambiguous and fast-paced environment.
