Expanding fast fashion retailer with global investment interest seeks professional individual for the position of Retail Marketing Manager!
Budget for this role: S$7000
Job Scope
- Develop marketing plans and set goals for increasing revenue, market share and brand awareness.
- Lead in creating innovative and effective 360-degree marketing strategies to drive our brand presence, foot traffic and conversion in local country.
- Develop and implements marketing activities and communications to promote products or services in the retail stores.
- Plan the yearly retail marketing and social media calendars and budgets.
- Conduct marketing research and consumer survey, analyzes the local market environment and identify opportunities for growth.
- Connect and stay in touch with landlords, media & press, KOLs & celebrities for product loans, shoots and other PR opportunities.
- Develop social media marketing plans and programs for each product collection and directs promotional support.
- Contribute to the marketing strategy by leveraging social media to identify and acquire customers.
- Collaborate with social media influencers
- Create social media marketing goals and tracking related key performance indicators (KPIs).
- Work with HQ Brand Centre and Retail to develop social media messaging and timelines coinciding with new product releases, ad campaigns, or other brand messages
- Audit and analyse brand’s social media presence, including digital advertising budgets and ROIs
- Develop & execute customer relationship management campaigns to increase customer loyalty.
- Run effective campaigns and promotional activities to optimize sales growth and customer retention.
- Keep our SEA retail marketing closely connected with brand strategy and guidelines, to ensure consistency of retail experience
- Ensure our Direct Retail stores and Franchisee stores are aligned with Brand guidance and approved assets / experiences, working with Creative teams to deliver localisations where required.
Requirements
- 5 years retail marketing and / or general retail experience across online and offline
- Knowledge on current marketing & fashion trends, entertainment & pop culture, retail innovation, In-depth understanding of shopper journey mapping.
- Creative eye with a meticulous attention to detail.
- Understanding of performance metrics and the setting / monitoring activation / initiative KPI’s
- Ability to organize, prioritize, and deliver under time constraints in a fast-paced environment
- Articulate with strong communication, presentation and people skills; stakeholder management is essential
- Commercially astute.
Interested applicant, kindly submit full-detailed resume to [email protected]
We thank all applicants for writing in. Only shortlisted candidates will be notified
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