COMPANY DESCRIPTION
National Gallery Singapore is a leading visual arts institution which oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Musée d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.
In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper’s annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for “Best Theme Attraction” at TTG Travel Awards 2017, “Best Attraction Experience”, “Breakthrough Contribution to Tourism” and “Best Customer Service (Attractions)” at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore’s tourism landscape.
We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.
OUR PEOPLE
At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.
RESPONSIBILITIES
- Develop and execute integrated marketing campaigns for changing exhibitions, programmes, and key events through storytelling and content marketing across O2O platforms to achieve brand awareness and visitorship targets for the Gallery, both locally and internationally.
- Oversee the creation of marketing and communication materials, encompassing content, graphics, and multimedia materials that resonate with target audiences.
- Enhance the Gallery’s public relations efforts by organising media events such as media previews, journalist visit programmes (JVPs), and familiarisation tours as well as developing press releases and media advisories and managing media queries and opportunities.
- Cultivate strategic alliances to boost the Gallery's promotion and marketing efforts, exploring avenues for collaborative marketing and promotional ventures with current and prospective partners.
- Take ownership of the allocated marketing budget, ensuring efficient allocation of resources to maximise ROI, monitoring campaign performance, and adjusting strategies as needed.
- Establish key performance indicators (KPIs) to measure campaign effectiveness and regularly monitor campaign performance, making data-driven recommendations to refine marketing strategies.
- Conduct market research to identify trends, audience preferences, and competitive landscapes, for more effective decision-making.
- Collaborate with internal teams, external agencies, and partners to align marketing efforts and maximize exposure.
- Undergraduate degree in a relevant discipline including coursework in marketing and business
- 4 to 6 years of relevant experience in marketing and communications.
- Proven success in campaign development and execution with substantial experience in multi-channel campaign development and execution.
- Prior proven knowledge and experience in digital and social media engagement.
- Relevant experience in public relations and working with media.
- Prior proven success in project and time management.
- Exceptional interpersonal, organisational, and analytical skills.
- Effective verbal and written communication skills.
- Ability to work in a complex and demanding environment with a high level of attention to detail.
- Results-oriented mindset with a focus on achieving measurable goals.
