MetroResidences is currently seeking a dynamic Marketing Executive to play a pivotal role in driving brand and marketing initiatives for our Singapore operations. The ideal candidate will possess exceptional written and verbal communication skills, demonstrating the ability to create diverse content formats.
As the custodian of our brand and a proficient wordsmith, you should feel at ease receiving input from various stakeholders and refining copy to align with our brand's unique tone of voice.
Responsibilities:
- Collaborate with internal teams to interpret project briefs and transform creative concepts into compelling content.
- Generate engaging copy for digital platforms, including social media posts, website content, and email campaigns.
- Develop and execute digital marketing strategies, encompassing online campaigns, search engine marketing (SEM), search engine optimization (SEO), and social media, aiming to enhance brand awareness, customer engagement, and lead generation.
- Work closely with the Sales department and other teams to design and create digital marketing collateral and campaign assets, such as eDMs, promotional emails, videos, landing pages, and infographics.
- Monitor and analyze the effectiveness of digital marketing efforts using various web and social media analytics tools (e.g., Google Analytics).
- Manage inquiries and messages on social media, the website, and inquiry emails.
- Assist in the implementation of internal and external marketing communications, media publicity, and events.
- Handle various marketing administrative tasks.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Inquisitive, tenacious, and self-motivated individuals.
- Creative and strategic thinker with the ability to produce relevant copy for our target audience.
- Strong design sense and meticulous attention to detail.
- Preferably has experience in a creative/advertising agency or content publishing.
- Exceptional writing skills with the ability to adapt tonality.
- Capable of multitasking and working under time pressure, adapting quickly to changing priorities in an ambiguous environment.
- Ability to meet tight deadlines.
