This role oversees the company’s marketing campaigns both internally and externally and plays a key part in communicating the organizations marketing message.
- Support the Operations Director in day to day marketing activities.
- Support and grow the igus ® client base via active telemarketing initiates (call distribution of catalogues,samples, e-mailing and mailing campaigns etc.)
- Data base (CRM) enhancements inclusive but not limited to uploading new contacts and companies,updating of the existing database to ensure up-to-date status in all aspect.
- Setting appointments for igus ® Sales Engineers in line with implemented goals and objectives (KPI).
- Support the sales team in assigned region with sample preparation and support.
- Support of all administrative requirements for exhibition preparation, inclusive of invitation cards & flyers distribution, preparation and consolidation of exhibition booth material for dispatch.
- Plan advertising and promotional campaigns for igus® products and services on a variety of media (social,print etc.).
- Create awareness through Digital Marketing activities for ASEAN Region, both paid and organically.
- Conduct market research to identify opportunities for promotion and growth.
- Review and update of websites to publicize and increase of the company’s products and activities.
- Coordinate with outside agencies, for example designers, to produce marketing materials such stationary and souvenir items.
- Analyze the impact of marketing campaigns and prepare measurement reports.
- Plan and manage marketing events and evaluate the effectiveness of all marketing activity.
- Plan, develop and deliver campaigns as agreed within timescales.
- Ad-hoc administration in other work areas as and when required/necessary (e.g. stock assessment for marketing material etc., arrangement of marketing stock for easy movement)
Requirements:
The successful candidate will be expected to possess and display the following skills, knowledge and attributes in order to excel in the role:
- Diploma in Marketing, Business Administration or relevant field. New graduates are welcome.
- Proven experience as marketing officer or similar role.
- Solid knowledge of marketing techniques and principles.
- Good understanding of market research, statistical and data analysis methods.
- Excellent knowledge of MS Office applications and thorough understanding of social media and web analytics.
- Excellent organizational and multi-tasking skills.
- Outstanding communication and interpersonal abilities.
- Creativity and commercial awareness.
- A team-player with a customer oriented approach, contribute and work together with the rest of the team to meet the company’s goal & growth objectives.
- Digital marketing knowledge/Experience is an added advantage
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