Head of Marketing

About Propseller

Propseller’s mission is to help people build wealth with real estate. In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore and Series A lead investor of Grab. At Propseller, we’re building an end-to-end real estate transaction platform and towards that goal, we started the journey by building a technology-powered real estate brokerage that is valuable, reliable and fairly priced. By elevating the most human part of the service with top in-house agents and industrializing all the rest with technology and centralized operations, we became Singapore's most loved real estate agent with an average Google My Business rating of 4.7/5 (500+ reviews).

The next phase of the journey is to go from helping people sell their homes to becoming the No1 brand for people to move from one home to the next: sell, buy, and finance.

Find out more at: propseller.com/careers/

Role Description

You own all Propseller marketing efforts to gain mass adoption and drive exponential growth.

Orchestrating key marketing levers, you will build a distinctive brand loved by clients, supported by a full-funnel client acquisition machine. You will launch the largest real estate campaign that Singapore has ever seen. The goal: become the #1 brand in residential Real Estate in our markets.

To achieve this, you will hire, train and grow your team, building a world-class marketing organization admired by your peers.

As a member of the Executive team, you will play a key role in shaping and executing Propseller’s strategy to become the end-to-end real estate transaction platform.

Duties & Responsibilities

• Brand-building: Build the #1 Real Estate transaction brand, and position it as the top-of-mind, consumer-favourite brand for property owners and seekers in all markets we operate in;
• Team leadership: Structure, hire and lead a world-class team; manage the full scope of marketing activities;
• Strategy: Contribute to shaping Propseller’s strategic vision and translating it into an ambitious and groundbreaking marketing plan;
• Ownership: Own strategy and execution for all marketing channels, online and offline;
• Flywheels: Build flywheels around key consumer touchpoints such as client referrals, viewings and video content to ramp up organic client acquisition;
• Performance management: Build scalable and repeatable marketing processes to ensure consistently excellent performance;
• Consumer voice: Keep consumers at the core of everything we do through a comprehensive, up-to-date understanding of the needs, pain points, and aspirations of property owners and seekers;
• New launches: Enable the launch of new services, and verticals through in-depth consumer research as well as planning and executing marketing launch plans;
• International: Lead marketing for international expansion countries through both centralized and local teams;

Ideal Candidate

This role is for you if you are a consumer-obsessed master of the art and science of marketing.

You are a people leader and a brand builder with an exceptional ability to orchestrate all the marketing levers of a sophisticated client acquisition machine.

You have managed a marketing team with a stellar track record and have been a key player in building a leading consumer brand.

You are now looking for the next step in your career in which you will drive mass adoption of a service that will revolutionize the largest consumer category of all to the benefit of consumers.

Requirements

• Bachelor's Degree from a top-tier university;
• Experience in growth, performance and/or brand marketing roles, including a minimum 4 years leading teams in start-ups, fast-growing consumer brands, or agencies;
• Experience building or growing a leading consumer brand;
• Demonstrated success in managing and growing marketing teams;
• Demonstrated success in building complex marketing funnels;
• Between the analytical "Quant" and creative "Storyteller" marketer, you can be one on Monday and the other on Tuesday;
• Hands-on with high ownership: you’re not afraid to get your hands dirty if needed to get things done fast, and well.

You Get

• Central, iconic office near Lavender, Bendemeer, and Farrer Park MRTs;
• Be involved in strategic decisions that make a real impact and get involved in the day-to-day running of a Series A start-up;
• At least two days home-office per week after training, more possible;
• Opportunity to make history and help thousands of people with the biggest financial decision of a lifetime.

Recruiting Process

Ideal length: 3 weeks

If your application is selected:

1. Interview 1 - Video Call: Introductory call
2. Interview 2 - Physical: Case presentation 1
3. Interview 3 - Physical: Interview with other team leads
4. Interview 4 - Physical: Case presentation 2 and interview with other team leads
5. Reference check
6. Welcome aboard!