As an Senior Digital Marketing, you will be assisting in the development and execution of all brand & marketing strategies, campaigns and tactics that communicate brands’ philosophy, drive guest traffic, sales and brand loyalty.
Responsibilities
- Conceptualise and develop campaigns that strengthen brand positioning, increase brand presence and optimise brand experience, both online and offline.
- Plan yearly marketing calendar and budget for each respective brand.
- Timely execution of overall marketing calendar, all brand & marketing strategies, campaigns and tactics that communicate brand philosophy, drive guest traffic, sales and brand loyalty.
- Work collaboratively with in-house or external design agencies to execute designs and creative contents.
- Communicate with all internal departments, liaison with mall A&P teams on ad spaces and mall campaigns.
- Analyse and evaluate effectiveness of each activations, as well as all digital marketing campaigns and partnerships (with malls and online delivery platforms) developed for each respective brand.
- Increase sales channels and online brand presence; launch of online delivery partners and craft promotion and online pricing strategy.
- Manage and build good relationship with key media for PR coverage of important events/activities.
- Plan and prepare monthly social media calendar for respective brand.
- Prepare press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials that are aligned with brands’ philosophy.
- Manage backend systems of website, e-Commerce, e-Menus, POS, merchant portals of collaborating partners, CRM and social media platforms.
- Generate and prepare weekly and monthly marketing reports comprises of consumer insight for Management’s business review and strategic planning for brands vs. competition.
- Provide support to corporate sales and customer service functions.
Requirements
- Diploma/Degree in Marketing / Media / Communications or related fields
- Must have experience in F&B industry
- Pleasant disposition, positive, assertive and exhibits strong functional skill
- Proficient in communication and presenting to stakeholders
- Proficient in digital marketing and content creation
- Able to start work immediately or within a short notice
- Salary commensurate with experience
