You will join a dynamic team that is responsible for the marketing and launching of Creative products online. As a Brand / Product Champion, your primary role is to define and execute digital marketing and brand strategies for products under the Creative / Sound Blaster family. This includes content creation for product pages, product videos, social media posts, and other outreach materials relating to product launches.
You will conceptualize, develop, and execute product launch campaigns for the target audience on Creative suite of sites and through digital marketing channels like email marketing, social media marketing, and search engine marketing. To generate brand and product awareness, building strong and collaborative relationships with the press, key opinion leaders and influencers will also be an integral element of the role.
You should be well acquainted with the latest digital marketing trends, including search engine optimization and industry best practices, and be on top of web UX and UI trends. You should also have a curious mind about the audio industry and be proactive in learning independently—this includes being familiar with the competitive landscape, industry trends, product differentiation, and the technical know-how on how key technologies work and how our audio products function with various platforms such as PC and gaming consoles.
Requirements:
- Diploma or Degree in Engineering/Business/Marketing or equivalent
- Working experience with a similar scope would be an added advantage
- Good understanding and working experience of digital marketing tools, including SEO / SEM / Google Analytics / GSC and other insights tools
- Demonstrated ability in content writing, with a focus on copywriting that converts
- Strong command of English in presentation and writing
- Well-versed with digital marketing knowledge and social media platform
- Well-organized and proficient in project management skills
- Positive attitude and keen interest in hands-on execution
