Job Overview:
As a Social Media Marketing Senior Associate, you will be pivotal in shaping and executing our social media strategy. This role involves collaborating with external content creators, agencies, and internal teams to create engaging and effective social media campaigns. The ideal candidate will be a creative thinker, adept at scriptwriting, and capable of transforming raw video content into compelling narratives.
Key Responsibilities:
- Liaison with External Partners: Collaborate with external content creators, agencies, media outlets, and vendors to create impactful and innovative social media campaigns.
- Content Creation: Develop and approve creative briefs, and occasionally film short-form content on your mobile device for social media platforms.
- Video Editing Collaboration: Work closely with editors to repurpose raw video content into engaging and shareable formats across various social media channels.
- Team Collaboration: Collaborate with cross-functional teams to ensure the alignment of social media strategies with overall business goals. Share insights, and ideas, and collaborate on initiatives to enhance overall campaign performance.
- Media and Vendor Management: Liaise with media agencies, magazines, and vendors to facilitate content creation and coordinate social media campaigns.
- Data Analysis and Strategy: Analyze social media data and metrics to gain insights into campaign performance. Develop and implement strategic initiatives based on data-driven insights.
