Job Description Scope:
- Developing a marketing strategy that aligns with the company’s overall business objectives
- Creating and executing marketing campaigns including print ads, radio commercials, direct mail campaigns, television commercials, and webinars
- Creating a content marketing strategy that includes blogs or white papers to engage with customers or build brand awareness
- Developing pricing strategies and plans to meet company objectives and customer needs
- Evaluating new technologies to determine how they can be used to improve customer experience or increase sales
- Creating a strategy to attract new customers by identifying potential markets and developing plans to reach them
- Collaborating with other departments such as sales or customer service to achieve mutually beneficial goals
- Developing and maintaining relationships with current customers to retain business and increase sales
- Developing new products or services by researching customer needs and creating proposals for possible solutions
- Lead and mentor team members to deliver positive outcomes in the areas of corporate branding, marketing communications, media relations and digital communications
Requirements:
- Required to communicate with clients, colleagues and other stakeholders
- Responsible for leading a team of marketing executives
- Ability to identify Company’s goals and develop a plan to achieve them
- Responsible for developing marketing strategies for an entire company and develop a plan to achieve them
- Responsible for developing strategies and tactics for marketing campaigns and be able to analyze data and research to make informed decisions
- Ability to utilize software and technology to create and distribute marketing campaigns effectively
