Job Description:
• Design and develop print and digital marketing materials ranging from brochures, ads, infographics, postcards, banners, gifts, email campaigns, display banners, and web assets and other graphics.
• Design, manage and execute creative ideas including mock ups for digital marketing campaigns based on the specific requirements/briefs and good customer experience principles.
• Create digital design work for websites and social media platforms.
• Establish the look and feel of the brand/campaigns in order to develop leads and stimulate sales. Design logo, icons, colour palettes, typography, and stationary design and create the brand guidelines.
• Utilize marketing assets to develop new, unique ideas and adapt key design elements across many different digital touchpoints while maintaining high standards and overall consistency within established guidelines
• Adapt existing key art to various digital marketing formats for Facebook, Google, eDMs and more.
• Develop mock-ups into functional web pages. Work with cross-functional teams to bring graphic and web design ideas from scratch to life, while adhering to style standards on fonts, colours and images. Illustrate design ideas by using mock-ups, process flows and sitemaps.
• Design and develop streamlined web page templates intended for reuse.
• Use strong UX/UI principles when designing for mobile and web-based marketing assets to create converting e-commerce website
• Coordinate and execute promotional materials that will be published onto the website and print collaterals.
• Create new converting and interactive designs/layout for A/B testing in order to support the marketing team in optimizing their content and inbound marketing strategies.
Requirements:
· Knowledge in graphic design, marketing field
· Professional design experience
· Portfolio of strong creative work
· Experience with Adobe Creative Cloud (Dreamweaver, Photoshop, InDesign, Illustrator)
· Experience with HTML, JavaScript, and CSS would be an advantage
· Social media and digital marketing experience will be a plus
