Sales and Marketing Assistant

Marketing and Sales Strategy Development:

• Conduct thorough market research to understand our target audience, competitors, and industry trends.
• Collaborate with the team to develop comprehensive marketing strategies and campaigns aligned with our business goals.
• Identify key marketing and sales channels, both online and offline, to maximise brand exposure, generate leads, and increase revenue.
• Provide regular updates and reports on marketing campaigns and sales performance, including key metrics and recommendations for improvement. (pipeline charts, etc)

Sales and Customer Relationship Management:

• Present, promote, and sell products/services to prospective customers.
• Deliver compelling sales pitches and presentations to highlight the unique selling points and benefits of our offerings.
• Respond to customer inquiries, provide product information, and address concerns promptly.

Sales Performance and Reporting:

• Set and achieve monthly, quarterly, and annual sales targets.
• Maintain accurate records of sales activities, including lead generation, follow-ups, and sales conversions.
• Prepare regular sales reports and forecasts for the sales manager.

Website Management:

• Collaborate with web developers to optimise the company website for lead generation and user experience.
• Monitor website analytics and implement SEO strategies to increase organic traffic.

Social Media Management:

• Create and manage content across our social media platforms (e.g., Facebook, Instagram, Googleads, LinkedIn) to build brand awareness and engagement.
• Develop a consistent social media content calendar to ensure a steady stream of relevant and engaging posts.
• Monitor social media channels for customer inquiries, comments, and feedback, and respond promptly and professionally.
• Implement strategies to increase our social media following, reach, and engagement.
• Explore and leverage emerging social media platforms and trends to stay ahead of the competition.
• Use social media analytics tools to track performance, identify trends, and optimise content based on data-driven insights.

Lead Generation and Sales report:

• Develop lead generation strategies to acquire qualified prospects for our modular structures.
• Create and execute targeted marketing campaigns to attract potential customers and generate leads.
• Utilise various lead generation techniques, such as email marketing, content marketing, and social media advertising, to reach our target audience effectively.
• Ensure the smooth handoff of leads and monitor lead conversion rates.
• Continuously optimise lead generation efforts based on performance metrics and feedback from the sales team.

Content Creation:

• Create engaging and persuasive content for marketing collaterals, including brochures, flyers, presentations, and newsletters.
• Write compelling blog articles related to modular structures, construction industry trends, and sustainable building practices.
• Develop visually appealing and informative infographics, videos, and other multimedia content to enhance brand storytelling.
• Collaborate with internal teams to gather relevant information and ensure accuracy and consistency in all content.

Email Marketing (EDMs):

• Design and execute effective email marketing campaigns, including newsletters, product updates, and promotional offers.
• Segment email lists based on target audience demographics, interests, and engagement levels for personalised and targeted communications.
• Monitor email campaign performance, including open rates, click-through rates, and conversions, and optimise campaigns for better results.
• Stay updated with email marketing best practices and industry trends to maximise email engagement and deliverability.

The ideal candidate for the position should possess the following qualifications:

1. Experience in sales or a related field, preferably in a B2B or B2C environment.
2. Track record of meeting or exceeding sales targets and driving revenue growth.
3. Communication and interpersonal skills with the ability to build rapport and trust with customers.
4. Self-motivated, proactive, and result-oriented mindset.
5. Familiarity with CRM software (preferably Hubspot) and sales tools for efficient lead tracking and management.
6. Familiarity with Canva
7. Ability to work independently and as part of a team in a fast-paced, target-driven environment.
8. High level of adaptability and willingness to learn about new products and industries.
9. Certification in Business, Marketing, or a relevant field (preferred but not mandatory).
10. Ability to develop creative marketing strategies and engaging content.
11. Proficiency in analysing marketing data and deriving actionable insights
12. Please note that this scope of work is not exhaustive, and you may be assigned additional tasks or projects related to marketing and sales as required.
13. Assist Business Development (BD) and Sales teams with administrative tasks to streamline their operations.
14. Assist in the creation of quotations
15. Support the creation of pitch decks and presentations for marketing and sales purposes.

Examples of daily tasks:

1. Creating quotations
2. Keeping track of pending quotations, invoices and payments
3. Social Media Posting on Canva & Hubspot
4. Create Newsletters
5. Emailing Newsletters
6. Updating Hubspot database
7. Email marketing
8. Sending DMs to LinkedIns & Instagram
9. Adding more relevant profiles on LikedIn to widen account’s network
10. Uploading of photos on Website
11. Updating presentation slides on Canva