Who we are
The Marketing Practice is an agency for the new, integrated era of B2B.
We have nearly 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.
Our clients are some of the world’s biggest tech brands and fast-growing challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards.
Our success comes from identifying, recruiting, and developing talented people like you. A job at The Marketing Practice offers the chance to build on your capabilities every day, learning from the leading specialists you’ll work alongside.
What you will do
Client leadership and development
- Build and maintain client relationships at the Manager and Director level.
- Guide clients and new prospects on their marketing strategy, helping to match their challenges to solutions offered by TMP that will meet their objectives.
- Help to advise on the appropriate investment needed to achieve their goals.
- Communicate the results/impacts of our work to help secure ongoing funding for future projects and campaigns.
- Act as a trusted advisor and expert on your client’s business.
- Challenge and improve briefs.
- Co-ordinate and deliver compelling quarterly business reviews (QBRs) to provide insight, inspiration, and recommendations for future work.
Account direction
- Represent the client’s business, brand, strategy, and objectives within the internal team, ensuring they have the context they need to succeed.
- Oversee a team to plan and deliver multiple marketing programs, ensuring you have the right roles in place to deliver the work across your account.
- Drive a focus on campaign results to measure the success and outcomes of campaign activities.
- Review and critique strategic, conceptual, and content outputs from the team to ensure they meet the brief and overall strategy.
Commercial management
- Be accountable for converting viable opportunities that will both be fit for the client’s budget and be profitable for TMP.
- Ensure that estimates and Scopes of Work meet the brief and will effectively manage expectations and potential risks.
- Provide timely and accurate revenue forecasts across your account, working with delivery teams to ensure individual programs are profitable and on track.
- Resolve blockers or issues that may stand in the way of your account being profitable.
- Input into growth targets for your accounts.
- Manage investments into client development activity, appropriate to the scale of the opportunity.
- Prepare and input into agency commercial reviews.
Marketing strategy
- Develop a deep understanding of your client’s business, industry, and work, using this insight to inform all aspects of your oversight of the account.
- Provide recommendations for large-scale marketing solutions that deliver on the business objectives of both the client and TMP.
Business development
- Spot new opportunities and work closely with the growth team to convert.
- Expand client contacts and nurture alumni
- Support on pitches and RFPs.
Team management and development
- Develop the skills of team members through on-the-job coaching, support, and guidance.
- Create a positive team environment across your account.
Success in this role
- Achieving revenue performance against target.
- Ability to forecast revenue accurately / with stability.
- High client satisfaction.
- Client retention.
- Successful program performance.
- Account profitability.
- Team performance and satisfaction.
Who you are
- Confident and inclusive leader to clients and internal teams.
- A strong marketing thinker.
- Positive, resilient attitude, proactive in all things, and solution-focused.
- Ready to challenge thinking to get the best outcomes for clients.
- Able to see the bigger picture, whilst also appreciating the details.
- Highly developed relationship management skills, brilliant at communicating and influencing.
- Able to learn quickly, interrogate, and assimilate complex information.
- Able to problem-solve issues presented by team members whilst remaining open to new ideas.
What you will need
- Several years’ experience working marketing agency side, in a B2B environment with a proven track record for adding value back to the Client.
- Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally.
- Experience in directing marketing programs based on client/business objectives, and in recommending marketing solutions to business challenges.
- Proficient with IT including Word, Excel, PowerPoint, Outlook, and project management tools.
What we offer in return
- Generous holiday allowance (Plentiful PTO).
- Shutdown between Christmas and New Year.
- Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
- Sick leave – 15 days annual allowance.
- We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
- Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
- Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.
Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown that some individuals are less likely to apply for jobs unless they meet every qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
