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Jobs in Singapore   »   Jobs in Singapore   »   Brand Executive
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Brand Executive

Ex Group Pte. Ltd.

Job Title: Brand Executive


Job Summary:

A Brand Executive is responsible for developing, implementing, and managing digital marketing campaigns across various online channels to promote products, services, or a brand. This role involves creating and executing strategies to drive web traffic, engage audiences, and achieve digital marketing goals.


Responsibilities:


1. Digital Strategy:

  • Develop and execute digital marketing strategies aligned with overall marketing goals and objectives.
  • Research and identify digital marketing trends and opportunities to stay competitive.

2. Website Management:

  • Oversee website content, user experience, and optimization for search engines (SEO).
  • Monitor website traffic, analyse user behaviour, and make improvements accordingly.
  • Execute strategies to promote your brand based on relevant marketing metric
  • Set up a landing page (similar to hyperfame) to support digital ad
  • Ensure that the website content is updated

3. Content Creation:

  • Create and curate high-quality and engaging content for various digital platforms, including blog posts, social media updates, email campaigns, and videos.
  • Collaborate with content creators, copywriters, and designers to ensure cohesive content.

4. Social Media Marketing:

  • Manage and maintain social media accounts, creating and scheduling posts, and responding to comments and inquiries.
  • Develop and execute social media advertising campaigns.

5. Email Marketing:

  • Plan and execute email marketing campaigns, including creating email templates, segmenting lists, and analysing email performance.
  • Monitor email deliverability and compliance with email marketing regulations.

7. Analytics and Reporting:

  • Track and analyse digital marketing performance using tools like Google Analytics.
  • Generate reports to evaluate the effectiveness of campaigns and make data-driven decisions.

8. SEO and Keyword Research:

  • Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
  • Optimize website content for search engines.

9. Paid Advertising:

  • Plan, execute, optimize and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
  • Set budgets, bid strategies, and targeting parameters for ads.
  • Monitor ad performance, adjust bids, and optimize ad copy and landing pages.

10. Conversion Rate Optimization (CRO):

  • Identify areas of improvement in the digital marketing funnel and implement CRO strategies to increase conversion rates.
  • Conduct A/B testing and implement changes based on results.

11. Budget Management:

  • Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
  • Monitor spending and provide budget reports to stakeholders.

12. Market Research:

  • Conduct market research to identify consumer trends, competitor strategies, and opportunities for growth.
  • Use research findings to refine digital marketing strategies.
  • Any other duties / works as assigned by your reporting superiors.

Qualifications:

  • Bachelor's degree in marketing, digital marketing, or a related field (preferred).
  • Proven experience in digital marketing, with a strong understanding of digital marketing channels and techniques.
  • Familiarity with digital marketing tools and platforms, including Google Ads, social media management tools, and analytics software.
  • Strong analytical skills and the ability to interpret data and metrics.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Attention to detail and the ability to manage multiple tasks and deadlines.
  • Knowledge of SEO, SEM, email marketing, and social media advertising.
  • Certification in digital marketing (e.g., Google Ads, HubSpot) is a plus.
  • Proficiency in using content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, Mailerlite).
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