Job Title: Brand Executive
Job Summary:
A Brand Executive is responsible for developing, implementing, and managing digital marketing campaigns across various online channels to promote products, services, or a brand. This role involves creating and executing strategies to drive web traffic, engage audiences, and achieve digital marketing goals.
Responsibilities:
1. Digital Strategy:
- Develop and execute digital marketing strategies aligned with overall marketing goals and objectives.
- Research and identify digital marketing trends and opportunities to stay competitive.
2. Website Management:
- Oversee website content, user experience, and optimization for search engines (SEO).
- Monitor website traffic, analyse user behaviour, and make improvements accordingly.
- Execute strategies to promote your brand based on relevant marketing metric
- Set up a landing page (similar to hyperfame) to support digital ad
- Ensure that the website content is updated
3. Content Creation:
- Create and curate high-quality and engaging content for various digital platforms, including blog posts, social media updates, email campaigns, and videos.
- Collaborate with content creators, copywriters, and designers to ensure cohesive content.
4. Social Media Marketing:
- Manage and maintain social media accounts, creating and scheduling posts, and responding to comments and inquiries.
- Develop and execute social media advertising campaigns.
5. Email Marketing:
- Plan and execute email marketing campaigns, including creating email templates, segmenting lists, and analysing email performance.
- Monitor email deliverability and compliance with email marketing regulations.
7. Analytics and Reporting:
- Track and analyse digital marketing performance using tools like Google Analytics.
- Generate reports to evaluate the effectiveness of campaigns and make data-driven decisions.
8. SEO and Keyword Research:
- Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
- Optimize website content for search engines.
9. Paid Advertising:
- Plan, execute, optimize and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
- Set budgets, bid strategies, and targeting parameters for ads.
- Monitor ad performance, adjust bids, and optimize ad copy and landing pages.
10. Conversion Rate Optimization (CRO):
- Identify areas of improvement in the digital marketing funnel and implement CRO strategies to increase conversion rates.
- Conduct A/B testing and implement changes based on results.
11. Budget Management:
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
- Monitor spending and provide budget reports to stakeholders.
12. Market Research:
- Conduct market research to identify consumer trends, competitor strategies, and opportunities for growth.
- Use research findings to refine digital marketing strategies.
- Any other duties / works as assigned by your reporting superiors.
Qualifications:
- Bachelor's degree in marketing, digital marketing, or a related field (preferred).
- Proven experience in digital marketing, with a strong understanding of digital marketing channels and techniques.
- Familiarity with digital marketing tools and platforms, including Google Ads, social media management tools, and analytics software.
- Strong analytical skills and the ability to interpret data and metrics.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Attention to detail and the ability to manage multiple tasks and deadlines.
- Knowledge of SEO, SEM, email marketing, and social media advertising.
- Certification in digital marketing (e.g., Google Ads, HubSpot) is a plus.
- Proficiency in using content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, Mailerlite).
