- Develop effective marketing campaigns from start to finish and refine campaign messaging for a wide range of pharmaceutical products and medical devices, with a focus on oncology.
- Develop strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development, specifically in the oncology sector.
- Responsible for developing short-term and long-term sales marketing strategy to meet the company's goals and objectives in the oncology market.
- Attend meetings to discuss sales plans for the oncology product portfolio in line with the agreed marketing plan with relevant departments.
- Evaluate the effectiveness of oncology-related promotion and advertising programs and suggest improvements.
- Research and analyze market trends, competitors, and oncology product performance, converting raw data into detailed reports and actionable insights.
- Evaluate and assess the strengths and weaknesses of competitive oncology products and develop comparative statistics and metrics.
- Prepare annual expense budget report for oncology marketing and propose adjustments for budget implementation.
- Develop business relationships with existing and new customers in the oncology field to identify potential opportunities within key territories for sales optimization.
- Perform any other ad-hoc duties as and when assigned by the Company.
Job Specification
- Bachelor's degree in Marketing, Business, or Health Sciences
- Min. 15 years of relevant work experience, preferably with pharmaceutical products, with an emphasis on oncology
- In-depth understanding of healthcare systems, markets, stakeholders, and competitive dynamics within the oncology sector
- Familiarity with the latest trends and best practices in the pharmaceutical field, particularly in oncology
- Oncology-focused project management and prioritization skills
- ยท Ability to meet deadlines and complete oncology-related projects within budget
