Born from innovation, Burberry is a global luxury brand with a rich British heritage.
Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity open spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
Purpose
- The Fashion Stylist drives customer styling and appointment experience in stores and throughout the client activities within the region. He/she is responsible for supporting the team with clienteling and styling activities, client development and appointment KPIs.
- He/she also coaches the retail team to enhance their styling and clienteling skills, develop consistent styling workshop by collection.
- As an expert in clienteling, the Fashion Stylist will act as a role model for Client Advisors to improve the overall knowledge of luxury service, styling and client engagement.
Responsibilities
SERVICE AND SALES
- Through storytelling and passion for the brand, inspire our clients by creating desire and love for Burberry with every interaction.
- Provide a luxury service and demonstrate knowledge and expertise in product, fashion and styling.
- Follow the Client journey to elevate the Client experience in the store: Ensure a great initial impression; discover your client, be a product and styling expert and close the sale to maintain the relationship with the client.
- Support Client Advisors through appointments and existing client retentions
- Support Client Advisors in preparing for appointments and events
- Follow company policies, guidelines, and procedures.
- Act as a coach for Client Advisors and Senior Client Advisors on clienteling, styling, developing elite clients portfolio
- Foster team work and a positive work climate
CLIENT ENGAGEMENT
- Under the guidance of Client Engagement Manager, assist with execution of client engagement events
- Support the Client Engagement Manager to motivate and drive engagement with local events and activations
Measures of success
- Stores sales performance
- Sales & KPIS met through appointments
- Increase in client advisor’s KPIs (ATV & UPT) on transactions that the styling Expert were involved in
- Service targets (Guest Experience, Net promoter score)
- Qualitative feedback from CE, store team
KNOWLEDGE AND EXPERIENCE
- Minimum of 5 year’s experience in luxury retail.
- A proven track record in delivering sales and exceeding targets
- Excellent interpersonal skills
- A proven track record in building relationship with high net worth clients and developing a VIC portfolio
- Excellent clienteling experience
- A strong interest in fashion, art and culture
- Strong product knowledge and good understanding of store retail operations
- Excellent understanding of competitor products
- Experience in working as part of a team
- Fluent in local language
- Other language knowledge is desirable
Behaviors
- Demonstrates Confidence, Curiosity, Conviction, and Care
- Enjoys being part of a team
- Energetic, Pro-active and self-motivated
- Detail-oriented and creative with a passion for selling and for building relationships
- Assertive with impeccable presentation and communication skills when dealing with clients and colleagues at all levels
- Results driven and commercial mindset
- Flexible, collaborative and adaptable approach to work
