Marketing Executive - Singapore
About Intwo
· Intwo’s mission is to help businesses achieve more with Cloud technology. Intwo stands for movement into a new era: where TWO worlds - the digital (IT) and business (OT) - merge together, driving business transformation through solutions and services on the Microsoft cloud.
· Our full-services portfolio consists of: Managed Cloud Infrastructure, Dynamics 365 Business Applications, Modern Workplace, Data, Analytics & AI, and Cybersecurity.
· Intwo serves over 1,000 B2B customers in 40 countries, and helps solve their business challenges through technology and industry-oriented consulting.
· We are Microsoft Azure Expert MSP and member of the Inner Circle of Business Applications. This positions us well with Microsoft and clients as the top 1% partners for Microsoft globally in the field of Cloud infrastructure and Business Applications.
· Our Values: People First – Integrity – Accountability – Teamwork – Diversity; See more at Our Values - Intwo
· Intwo is an independently organized, 100% subsidiary of stock listed Schneider Electric group (2021 Revenues 34Bln USD). Schneider provides energy and digital solutions for efficiency and sustainability in the manufacturing industry (energy technologies, real-time automation, software and services).
Your role & responsibilities
· Position Intwo as the preferred brand of the choice for our (B2B) target audiences and industries in the MEIA region. Ideal customer criteria are midsized, international companies, open to use (Microsoft) technology in one of our 6 industry verticals.
· Develop marketing strategies and tactics to boost our reputation and drive sales qualified leads. These leads have a market leading conversion to opportunities and then deal closure, such that we have a great marketing ROI.
· Deploy successful marketing campaigns from idea to execution to build strong brand salience within our target industries and audience, leading to sales qualified leads.
· Create and manage a calendar of events such as webinars, conferences and thought leadership contributions.
· Experiment with various organic and paid acquisition channels like content marketing, pay per click campaigns, event management, and social media.
· Produce valuable and engaging content for our website and blog together with our content writer that attracts and converts our target groups.
· Measure and report on performance of marketing campaigns, gain insight and assess against goals.
· Monitor the region’s marketing budget and allocate funds wisely.
· Ensure that all regional marketing materials are in line with our brand identity.
· You work closely with our sales team in MEIA and your global marketing colleagues to win (new) business.
· Work closely with Microsoft on developing and executing annual co-op plans and budgets and oversee all co-marketing initiatives and events.
· Support employer branding and HR initiatives from a marketing and brand perspective
· You understand how to translate industry business problems and business value from our engineering team into technology solution messaging.
· You believe in Account Based Marketing. You nurture your lead “personas” through our nurture tools (Hubspot) with relevant high quality neural marketing and engaging customer journeys.
· Ultimately, Your key focus is to generate targeted high quality leads (leading to deals closing) supported by strong branding.
Some examples of what your day looks like?
· Present your data-driven marketing strategy and execution plan to the leadership team to approve your annual marketing budget.
· Run a compelling webinar with international colleagues how manufacturing companies are affected by the increased cybercrime.
· Sign off a new whitepaper how our application portfolio based on Dynamics 365 allows companies to move to modern, proactive decision-making tools rather than legacy data silos.
· Cooperate with HR to promote a piece of employer branding such that we attract top talent.
· Organize an industry trade show for CIOs to position us as the reliable cloud infrastructure partner.
· Check the result of the latest digital campaigns that tells our story around data and AI.
· You report locally to the Managing Director Asia Pacific, and globally to the Regional Manager of Marketing.
Required Qualifications:
• 2 years of B2B marketing experience in an international tech environment.
• Fresh Graduates with the appropriate credentials are welcomed to apply.
• An independent self-starter.
• Bachelor degree in marketing (or related field).
• Energetic and hands-on
Skills and Abilities
• Demonstrable experience in technology B2B marketing.
• Knowledge of business applications (SAP, Oracle, Microsoft, Salesforce etc.) and cloud technology (Azure, AWS) and business benefits is preferable.
• You can appeal to C-levels in an inspiring and triggering manner.
• You have run successful lead generation campaigns that delivered a steady deal flow.
• Understanding of our key vertical industries is an advantage.
• Potential and attitude to learn constantly.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics and digital tools (e.g., Google Analytics, Hubspot, Google Tag Manager).
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Strategic, analytical, and creative thinking skills.
• Excellent communication and presentation skills.
• Excellent team-player.
• Fluent in English and good copywriting skills.
• Combination of strategy and hands-on mentality.
• Social media savvy for marketing purposes.
What we offer:
• Being part of a cutting-edge technology company in a growth market.
• Working with high-profile international customers and professional colleagues.
• Inspiring, flexible and open working culture.
• Competitive salary and bonus opportunity.
• Excellent secondary benefits.
• Possibilities for personal and professional (international) development.
• Broad training and education options.
Intwo is an Equal Opportunity Employer. Our company will provide equal opportunity to all
individuals without regard to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability or veteran status
