Mindshare are looking for a Director, Integrated Planning to join their Singapore office working with some local and regional brands. You will be responsible for leading the client relationship and delivering the highest quality communication strategies. In this role, you will be the interface between the client and the agency and is responsible for fully understanding their business, interpreting their communications planning and implementation needs.
Reporting of the role
This role reports to the Business Director
3 best things about the job:
- A fun environment that gives autonomy to shape media campaigns following your directions
- Working with a group of high performers, you’ll manage a team of strong managers and executives. They only need you to go from good to great.
- A culture that perfectly blends, excellence, fun and a real focus on the well-being of the people.
Measures of success –
In 3 months:
- On boarded onto the key accounts with full induction/training into all of the other facets of the business such as trading, specialised services (internal and within GroupM).
- Built good relationships with your team and helped them deliver even better work
- Gained trust from the client and impressed with your contribution to the work
In 6 months:
- Managed and delivered campaigns that have a high and innovative standard
- Identified ways to improve processes on the account and delivered
- Be able to identify opportunities to cross sell/upsell products eg social, programmatic, mobile etc
In 12 months:
- Become an integral part of the core team, participating and contributing to the overall strategy and ideation phase and seamlessly linking the digital solution to the overall solution
- The proof of your success will be clients’ satisfaction and increasing business profit / commercial results
Responsibilities of the role:
- Full integration of media channels and integrated strategies
- Integration and development of your team (3-4 persons)
- Improvements in ways of working, processes and commercial growth
- Awards winning campaigns
- Develop robust benchmarks and norms across channels and media types
- Translate media plans into effective buys and supervise implementation
- Oversee and quality control of media monitoring, proof of performance, campaign optimization and post-analysis to ensure client objectives are meet, including:
- Anticipate, review and present point-of-views on online media trends, issues, developments and opportunities
- Share digital points of view, research and case studies with the business team(s) he/she works with
- Develop and maintain good relationship with key media vendors and internal teams
- Develop and maintain strong relationship with clients and have a good understanding of our clients’ business
- Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
What you will need:
Minimum 5-6 years relevant working experience in media agency in both an implementation and leadership capacity
- Experienced in managing & leading a specialised team
- A proven ability to translate digital strategy into operation
- Proactive attitude and result driven mindset
- Produce work of high quality
- Business sense and understanding
- Experience driving revenue growth with emerging opportunities and established partnerships
- Able to sell concepts and solutions to clients and key stakeholders
- Adaptable to the changing environment
- Passionate about "new" media communication and evolving technology
- Positive and attitude and good entrepreneurship
About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.
As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
