- Develop marketing and product strategies to enhance brand visibility in Asia, ensuring consistent brand image and positioning across diverse distribution markets.
- Lead and manage the local marketing and in-home demonstration team, providing strategic marketing guidance to support the sales department.
- Create effective marketing and promotional materials such as catalogs, campaign booklets, and engagement tools.
- Safeguard brand integrity by enforcing brand and marketing guidelines in local and overseas markets.
- Execute corporate communication and Public Relations responsibilities.
- Provide marketing communication, branding, and product training to local and export sales teams.
- Foster brand goodwill and visibility in the region.
- Collaborate closely with cross-functional teams (retail, product, customer service, after-sales service) to ensure an exceptional customer experience.
- Manage A&P budget documentation and ensure budget vs. expenses alignment.
- Monitor monthly budget utilization, coordinating closely with the finance team to maintain financial control.
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