Primary Function of Position:
The Senior Manager, Digital Product Portfolio Marketing, Asia is responsible for leading regional marketing strategy development and execution for our Intraoperative Digital Product Portfolio in five markets (Japan, Korea, China, Taiwan, and India). Core job responsibilities include leading go-to-market planning, market research, insights generation, and marketing execution in close collaboration with Corporate, Regional, and Market teams to drive Intraoperative Digital Product Portfolio readiness, launch, adoption, utilization, and customer satisfaction. As a key Asia leader for our Digital Product Portfolio, this individual will be responsible for understanding the needs of our customers and working closely with cross-functional teams to build and execute growth strategies and plans that meet the unique needs and requirements across the region.
Roles and Responsibilities:
- Support creating and aligning Intraoperative Digital Product Portfolio and marketing visions with sales and marketing stakeholders to launch Digital Products and accelerate their adoption.
- Collaborate with Asia Regional Clinical, Hospital, and Platform portfolio teams to ensure coherent and integrated visions and marketing strategies and tactics for Asia.
- Collaborate with Corporate, Regional, and Market partners to build localized product launch strategies and plans for the Intraoperative Digital Product Portfolio in Asia.
- Ensure consistent planning process regionally with authentic product positioning, value messaging, and local commercial execution. Conduct post-launch analysis with Market teams to track execution effectiveness and make necessary adjustments to achieve goals.
- Identify, establish, and promote best practices to improve sales and marketing competencies for the Digital Product Portfolio across the Region.
- Identify gaps in marketing toolkits for the Asia region and drive development or customization of new Digital Product Portfolio collateral and tools where necessary.
- Collect feedback from tradeshows, market research, customer interviews, focus groups, and KOL case observations related to the Digital Product Portfolio. Generate regionally specific insights for existing (post-market) and upcoming (pre-market) Digital products in the pipeline.
- Develop in-Market or in-Region business justification for the launch of new Digital products.
- Develop productive relationships with Regional KOLs and leverage them in their respective Markets and internationally to showcase our Intraoperative Digital Product Portfolio.
- Support Global Product Management to help address product quality issues and help manage EOL plans as they arise.
