Our client is a global e-learning platform that Bridges the gap between compliance and culture with an end-to-end ethics and compliance management platform.
As Director, Demand Generation you will develop, manage, execute, and track demand generation programs that create pipeline for new logo acquisition, customer growth, and customer retention in priority growth markets across Asia and Pacific including countries such as Singapore, Australia, New Zealand, Hong Kong, Malaysia, and the Philippines. This will involve a combination of strategic planning and creative execution of growth-focused, inbound and outbound programs that achieve KPI targets and goals.
You'll need to be organized, decisive, agile, and iterative; easily able to shift gears between thinking and doing, with a proven ability to thrive in ambiguity and with autonomy. Most importantly, you'll be creating a best-in-class digital practice for our target APAC markets that delivers our ethics and compliance solutions to more businesses, helping their leaders and employees create successful, ethical cultures. You will work collaboratively across the entire marketing team to deliver on growth-focused demand generation initiatives and campaigns for your target markets.
Finally, we are looking for someone that is a ‘player-coach' - you will be a thought leader/people manager of course but you will also have expert-level proficiency with HubSpot and SFDC with ability to own end-to-end marketing campaign automation, as well as Google Ads, LinkedIn and other tools as needed - previous experience in a pure play digital Agency or consultancy is strongly preferred.
What you'll have the opportunity to do:
- Be accountable for new client wins and existing client growth, not simply delivery of leads. Effectively partner with APAC sales leadership, new business reps, and client success managers to deliver high potential opportunities and impact revenue growth in priority markets.
- Build and manage best-in-class inbound/outbound demand generation programs for the complete demand lifecycle - from new logo acquisition to client retention and growth - with the most effective mix of marketing channels combined with xDR and digital prospecting support.
- Build demand generation experiences across localized website properties for consistent pipeline creation in collaboration with Product Marketing, Marketing Communications, and Marketing Operations teams.
- Understand our target audience and personas across markets, cultures, and languages and incorporate our marketing content and offers strategy into tailored demand generation campaigns.
- Manage and execute on regional events including pre and post activities and measurement
- Forecast, measure, analyze, and report on the impact of demand generation activities on new logo and client growth pipeline, revenue, and sales cycle length. Diagnose pipeline generation issues and proactively solve them. Develop and constantly iterate testing plans to identify scalable program improvements to achieve KPIs. Co-manage operational budget for key channels.
- Utilize our MarTech stack to create the highest efficiency output and adopt new features, functionality, and tools for continued innovation. Consistently bring in new tactics and drive performance through a results-driven experimental approach.
- Manage and mentor a Demand Generation - Senior Manager currently responsible for the creation and execution of customer growth and customer retention activities and campaigns.
- Report into the Global Vice President - Demand Generation to continuously review and accurately report on APAC strategies, performance as well as regional insights and budget management decisions
Requirements
- Bachelor's degree in marketing, business,or related field preferred
- 7+ years of experience working in B2B marketing with a focus on demand generation/lead generation; 3+ years experience building campaigns in HubSpot; 2+ years of ABM program management experience; SaaS experience preferred
- Ability to effectively work and drive business success within and across multiple markets, cultures, and languages
- A proven track record in a new customer acquisition role with the ability to manage an entire marketing mix and scaling multiple channels successfully
- Performance-based mindset; ability to understand the levers that drive performance and the actions needed to optimize campaigns
- Confidence and comfortability to get ‘in the weeds' to create, and optimize high and low performing campaigns.
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude
- Ability to build and create while operating in the Gray areas
Benefits
- Competitive compensation
- Flexible working schedule
- Flexible benefits package
Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Desired Skills and Experience
- B2B
- Demand Generation
- Lead Generation
- HubSpot
- marketing
- salesforce
If you are keen to explore this role we request a copy of your word doc CV sent to [email protected]
We regret only shortlisted candidates will be notified.
