Job Objectives:
- Marketing activities for TecMaven's customer process experiences business
Description:
- Plan and execute marketing activities aligned to the business plan developed by sales leader, with the aim of monetizing the installed base (existing customers) and collaborate closely with software Principal's marketing team on building new accounts in identified industries
Deliverables:
- Develop marketing execution plan on a one year calendar basis aligned to business objectives
- Cross-sell complementary offerings/solutions with CATIA for design & engineering, governance & lifecycle, manufacturing & production and simulation
- Manage all aspects of demand generation by instituting an integrated marketing plan which includes the appropriate mix of on-line and off-line tactics
- Develop and manage the operational marketing plan; monitor, analyze and report results; determine course corrections based on tangible data
- Define budget and resource plan to achieve objectives
- Leverage Software Principal's marketing resources to ensure efficient plan execution
Key Performance Indicators (KPIs):
- Attainment of targets as provided by the Company and aligned with Software Principal
- Accurate reporting of campaign/event/activity results
- Accountability of budget requested and spent, including clarity of ROI
Qualifications & Experience:
- Bachelor Degree
- Min. 2 years in a Marketing campaign/program role
- Desirable with knowledge of CATIA (or equivalent software) and CAD market
