We are seeking for a Senior Copywriter to join our team of professionals in the marketing and business development department.
Strategically located in Singapore, BELFOR has been in business for almost three decades, delegating its core business services in various environmental impacts that required recovery and restoration affecting commercial properties. Our team of technical experts and operative personnel are swiftly deployed to the affected areas and execute loss mitigation actions.
The newly created role, Senior Copywriter, works with the MARCOM Manager and other team members across the region to support all marketing campaigns and initiatives. With business in the challenging environment, the Copywriter will feel the excitment and challenges of the role while maintaining its momentum.
Key responsibilities: -
- Develop / modify and localise all marketing materials (collateral) to ensure that their content is relevant and applicable in the Asia region
- Write compelling content and produce clear, persuasive, and engaging copy to effectively convey desired message to different target audience
- Craft language for business audience that is bold, engaging and able to connect to a B2B audience in unexpected and creative manner
- Stay ahead of market development by conducting thorough research and review such materials with subject-matter experts to ensure the materials are relevant
- Collaborate with team members across the region regularly to support their marketing needs (e.g., campaign, design artwork, content, articles, etc.)
- Ensure content stay style adhere to corporate guidelines and brand consistency
- Edit and proofread copy as needed
- Influential, bold, storytelling and fluent in concepting and writing for multiple channels
Knowledge and Experience
- Diploma/Bachelor’s degree in marketing, communications, or related field
- Minimum 5 years of relevant experience at regional/global creative agencies or organisations.
- Prior engineering exposure or working knowledge from industrial environment having some technical know-how operations (process, equipment, etc.) would be advantageous
- Strong portfolio of published works related to the B2B industry.
- Adopt different points of view and be able to write for different target groups.
- Able to decipher technical jargon and craft consumer-friendly sentences.
- Positive can-do attitude and collaborative mindset with good time management.
- A second Asian language would be an advantage.
Successful candidate can expect friendly working environment and good exposure to challenges.
