We are looking for a detail-oriented and tech-savvy CRM Technology Operations Associate to join our dynamic team. You will play a crucial role in setting up, managing, and analyzing audience segments for targeted paid media campaigns, ensuring optimal performance and campaign success. This role demands a strong understanding of CRM systems, data analysis, and paid media platform workflows. If you thrive in a fast-paced environment and enjoy working with data to drive strategic decisions, this might be the perfect opportunity for you.
This Role reports to the Technology Operations Director.
Key Responsibilities:
- Audience Segmentation:
- Implement (local marketing and CRM teams) audience segmentation models for targeted paid media pushes.
- Refine audience segments based on CRM data and campaign objectives.
- Ensure segments have statistically significant match rates and are actionable.
- Quality Control & Assurance:
- Conduct pre-push quality checks and post-push quality analyses of audience segments.
- Maintain detailed records and logs for review with data and strategy teams.
- Monitor audience performance and identify areas for improvement.
- Platform Integration Oversight:
- Integrate new paid media account IDs (Google Ads, Meta Ads) into the CRM system.
- Update, test, and activate audiences to existing paid media accounts.
- Ensure smooth workflow and data exchange between CRM and paid media platforms.
- Monitor audience performance and make adjustments as needed.
- Reporting & Analysis:
- Generate monthly audience performance reports per market for each campaign.
- Analyze the effectiveness of different audience segments across various paid media platforms.
- Identify trends and insights from CRM and paid media data to inform future campaign strategies.
- Collaboration & Communication:
- Maintain strong communication with data and strategy teams, providing regular updates and insights.
- Stay informed about industry trends and best practices in audience segmentation and paid media platform management.
