In Benjamin Barker Group, marketing is about understanding people and building awareness of how the products and services can satisfy their needs. We’re looking for an experienced and versatile Marketing Manager who’s eager to do this and more for the group’s fashion and F&B brands.
The ideal candidate has experience in developing and executing marketing campaigns, CRM, PR and communications while managing and inspiring a team of Marketing Executives. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.
Your Marketing responsibilities will include:
· Developing strategic marketing campaigns to help achieve business results
· Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, provide value-added content that is suited to customer’s needs as well as interests and are delivered effectively to targeted audiences
· Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, PR, social, web and digital.
· Collaborating across teams to develop key messages for campaigns, EDMs, marketing platforms and content syndication including thought leadership, market trends, reports, surveys, and customer satisfaction stories
· Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
Your Customer Relationship Management responsibilities will include:
· Development, execution, and continuous refinement of multi-channel Customer Relations and the development of programs, roadmaps, and Customer Relation strategies, also focusing on loyalty and retention marketing strategies
· Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
· Customer Journey Mapping analysing touch points with the organisation and maximizing commercial opportunities
· Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
· Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products
· Ensuring the database is segmented effectively for targeted marketing activities
· Monitor and maximize customer lifetime value strategies ensuring maximum profitability
· Overseeing direct communications with customers through the CRM
