Job Description:
To effectively manage & produce the digital video content and live streaming activities in line with the overall digital marketing and content strategies.
• Collaborate and work closely with the design, marketing teams to develop and refine the content strategy, ensuring alignment with overall business goals and audience preferences
• Produce high-quality written and visual content, including articles, blog posts, social media updates, videos, infographics, and more
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines
• Craft content that resonates with our target audience, driving engagement, interactions, and conversions across various platforms
• Implement best practices for SEO to enhance the discoverability and visibility of our content in search engines
• Analyze content performance metrics and make data-driven recommendations to optimize strategies and tactics
• Be responsible for the creation of video content for all brand portfolios
• Liaise with key stakeholders in creation of engaging videos for social media, websites, Youtube and digital display
• Strategize and implement live streaming productions, coordinate closely with hosts and ensuring a smooth and professional presentation
• Manage the end-to-end videography production process from concept, moodboard, set design, scripting, to filming and post-productions
• Stay up-to-date with industry trends, competitor activities, and emerging content formats to inform content strategy
• Provide detailed weekly and monthly reports, showcasing results, trends and actionable insights
• Lead and manage domestic and overseas team and providing training to overseas team and freelancers
• Undertake special projects and other tasks as assigned by superiors
Requirements
• Diploma in Digital Film, Motion Design, Broadcast Media, Videography or relevant study
• At least 1 year of relevant experiences, preferably with past portfolios in food and FMCG
• Competent knowledge of Adobe Premiere Pro and After Effects
• Comfortable with working on food photography will be a bonus
• Experience in handling video production equipment like as video camera, audio recorder, lighting, etc.
