The Executive Group is a Singapore based events company with a growing Southeast Asian presence. The list of services provided by The Executive Group include comprehensive event planning, installation, production and even live music entertainment services through its subsidiary companies.
If you are keen to work with a dynamic team in a lively and fun setting, we have a seat waiting for you.
Key Responsibilities
· Develop and optimize SEO strategies to increase search engine rankings, including entire website architecture, content, keywords rankings on a regular basis;
· Develop keyword plans through conducting keyword research to generate content ideas and optimize existing content;
· Plan and oversee the entire website architecture, conduct full-scale technical audits and work with tech team to optimize website quality in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
· Accelerate content production while aligning with target audience and brand voice
· Enhance engagement through the integration of visuals, videos, and infographics on your website
· Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building;
· Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
· Analyze and measure key SEO metrics via related tools and platforms GSC, GA4, SEMrush etc;
· Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
Skills & Competencies
· 2+ years of experience in SEO related roles, proven results in SEO program is a plus
· Extensive background in digital content writing for various platforms, including blogs, journalism, and copywriting.
· Proven track record of driving engagement and prioritizing content's role in engagement KPIs.
· Proficient in SEO to track content performance and make data-driven improvements using best practices.
· Understanding of search engine algorithms and ranking methods
· Knowledge of keyword research and data mining tools
