About Kasagi
Kasagi is a haven for anime fans of all backgrounds, providing a platform for artists, writers, animators, musicians, programmers, and more to collaborate and celebrate their shared passion. At Kasagi, we empower one another by democratizing the process of funding, creating, and enjoying the anime art form we all treasure.
Kasagi breathes life into beloved anime characters, allowing them to share their daily routines and interact with us in their free time. This connection fosters a deep bond between fans and their favourite characters. At the same time, Kasagi acts as a gateway to preserving the essence of anime for future generations to experience and love just as we do.
Under the Kasagi brand, we will launch anime-related lifestyle tech products in Q1 2024.
The Role
We are seeking a Senior Performance Marketer to join our dynamic team. As a Senior Performance Marketer at Kasagi, you will play a key role in driving strategic marketing initiatives, optimizing performance across channels, and contributing to the growth of our diverse business lines.
We are seeking a Senior Performance Marketer to join our dynamic team. As a Senior Performance Marketer at Kasagi, you will play a key role in driving strategic marketing initiatives, optimizing performance across channels, and contributing to the growth of our diverse business lines.
Here are the skill sets you should have for this role:
Campaign Management and Strategic Marketing:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Formulate and execute an acquisition growth strategy, optimizing conversion rates, pricing and promotions, add-ons, and checkout experience to drive new user sign-ups and enhance customer satisfaction.
- Drive the optimization of customer acquisition cost (CAC) across all landing pages and channels, ensuring a cohesive approach to conversion rate optimization, pricing, and checkout enhancements tailored to localized preferences and market dynamics.
- Instill a culture of data-driven decision-making within the team, optimizing conversion rates, pricing strategies, and improving CPA/CAC/LTV in each acquisition funnel.
- Monitor and manage budgets effectively to ensure optimal return on ad spend (ROAS).
E-commerce Expertise:
- Demonstrate proficiency in e-commerce conversion funnels.
- Showcase experience designing user research and a deep understanding of the customer journey.
Influencer Management:
- Engage relevant influencers to develop and execute impactful marketing campaigns that align with business objectives.
- Manage influencer relationships to maximize reach and engagement, contributing to the overall success of our marketing initiatives.
- Utilize influencers and KOLs to enhance brand visibility and credibility, driving business objectives and fostering a strong connection with our target audience.
Technical Skills:
- Proficient in Google Ads, Meta Ads, Amazon, and TikTok Ads.
- Proficient with tools like Google Analytics, SEMrush, Mixpanel, or similar.
- Copywriting skills to create compelling and engaging ads (the in-house art team will provide artwork)
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Additional Qualifications:
- Proven ability to build strategies based on data insights, with a keen ability to collaborate with commercial teams and designers to forecast and bring visions to life.
- Proficient knowledge of SEO and SEM.
- Previous experience working for an e-commerce website with a strong presence in the US market.
- A track record of performance marketing for user-generated content (UGC) or a social media platform, demonstrating successful user growth.
- Experience in managing paid partnerships with anime-related sites or influencers.
- Preferred experience in an agency setting.
- Knowledge and passion for anime culture.
If you are a seasoned professional with a strategic mindset, technical proficiency, and a genuine passion for anime culture. In that case, we invite you to apply for this exciting opportunity to significantly impact our marketing endeavors at Kasagi.
