• Achieve monthly sales targets for assigned accounts.
• Work closely with the Operations team on assigned accounts to ensure sales, distribution, and merchandising opportunities are maximized to achieve sales targets.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.
• Assist in improving promotion strategies to increase sales and business opportunity
• Set and establish objectives, marketing, and promotional plans together with retailers
• Gather market research on industry trends and intelligence to expand business opportunities
• To do new product listing with each supermarket chain and responsible for the planning and implementation of new product launch activities.
• Responsible for product promotion proposal submission, negotiation, and execution. To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve visual merchandising of our products.
• Propose and execute ways to expand product display for brand awareness in outlets.
• Build and strengthen the relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations e.g., stock ordering, replenishment
• Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, as well as identify the opportunities/threats in the market to increase the outlet’s potential for maximizing profits to the company.
• Assist in the development and implementation of sales activities (NCP, promotion, thematic campaign).
• Provide excellent customer service and enhance customer relationships.
• Monitor and track marketing expenses to ensure that trade spend is within budget.
• Build effective business relationships with customers to meet their needs while protecting the company’s interests.
• Analyze category, brand sales, and promotions of assigned accounts for business opportunities to grow sales, volume, and distribution.
• Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness.
• Conduct quarterly and/or bi-yearly business reviews with assigned accounts to improve sales performance and to further develop the business.
• To perform any other duties as assigned
Experience in Modern Trade ( CMM & Prime ) is a must
Experience in Key Accounts is an added advantage
Send detailed resume to hr_admin@lottesea .net thank you for your fast replies
