Who We Are Looking For
The Sales Strategy team is the sales enablement arm of the Sales organization with a central focus on supporting revenue growth across The Trade Desk. The Sale Strategy team partners with Sales to provide best-in-class strategic pitch materials – rich in storytelling – and reactive support for RFPs and RFIs. The team also works cross-functionally with product, marketing, business intelligence, training and other teams to ensure alignment between sales collateral and The Trade Desk’s capabilities, product features, roadmaps, advertising solutions and positioning within the broader AdTech ecosystem.
As the Sales Strategy Manager, you will be focused on supporting a team of senior sellers across South East Asia, India, and at times Asia Pacific, to provide dedicated support for global and regional, high-growth accounts. Your role will be focused on integrating within your assigned sales team accounts to upsell and pursue across a range of revenue-driving initiatives.
With this role, we are looking for someone who has a passion for synthesizing complex solutions into simplified sales narratives that clearly communicate The Trade Desk’s value to advertisers; you can also effectively work across multiple constituencies to drive results both through your individual efforts and coordinating broader team efforts. You will become a subject matter expert on The Trade Desk’s platform to ensure consistency in advertiser communications. With that expertise, you will be responsible for owning the creation of sales collateral that explains technical concepts in a clear and concise manner. You are a strategic thinker, proactive, detail-oriented and data-driven with an eye for curating client-facing materials. You lead by example and enjoy coaching using effective feedback, guidance and mentorship. You embrace ambiguity and thrive in a dynamic, challenging, ever-changing environment and will be a key consultant to sales leadership and front-line sellers. You love marketing, you have an affinity for AdTech and Big Data, and you want to play an instrumental role in the future of advertising.
What You’ll Be Doing
- Strategic Partnership: Work with Client Development, Client Partner, Agency Development, Regional Sales, Sales Strategy team members, and others, on in-market narratives and bespoke pitch development for client-facing meetings; project manage entire process from concept to completion.
- Tactical Execution: Collaborate with cross-functional stakeholders and manage the execution of reactive requests, including RFIs/RFPs, to ensure accurate and customized responses that maximize The Trade Desk’s chances for winning new opportunities.
- Collateral Creation: Anticipate the sales team’s need for new materials and insights by regularly meeting with sales to gain a first-hand understanding of how current materials are “landing” and current client challenges, priorities and objections.
- Customer Advocacy: Become a consultant to internal stakeholders by understanding and sharing client (agency or advertiser) needs, relevant regional/vertical/competitive business dynamics, and a strong POV about The Trade Desk’s positioning in the marketplace.
- Team Mentorship: Support the continued expansion of the overall Sales Strategy team with on-boarding, peer mentoring. and training new Sales Strategy members.
What You Bring to the Table
- Several years of relevant experience in sales development, media planning, digital strategy, sales/corporate strategy, or consulting; ideally within AdTech, the broader digital media industry, the television or streaming industry, at a SaaS company, or media consulting firm.
- Strong relationship management skills: previous experience in a role where you’ve successfully built consensus cross-functionally and amongst both leadership and your peers.
- Knowledge of AdTech ecosystem and/or programmatic industry preferred; comfortable with online advertising metrics and KPIs required.
- Multi-dimensional, creative thinker: excellence at thinking analytically, strategically, and tactically; ability to formulate a cohesive, data-based, narrative while telling the story in a compelling and concise manner.
- Ability to work independently and be a self-starter, ambitious and scrappy; deal well with ambiguity and take initiative and ownership to get the job done.
- Superior written and verbal communications skills, and the ability to articulate thoughts and ideas to internal and external stakeholders.
- Team player who leads discussions; organically shares best practices and knowledge with others.
- Quick learner able to grasp new technology and product changes.
- Meticulous attention to detail and able to produce deliverables on-time at a very high bar.
