Key Responsibilities
· Develop and optimize SEO strategies to increase search engine rankings, including entire website architecture, content, keywords rankings on a regular basis;
· Develop keyword plans through conducting keyword research to generate content ideas and optimize existing content;
· Plan and oversee the entire website architecture, conduct full-scale technical audits and work with tech team to optimize website quality in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
· Accelerate content production while aligning with target audience and brand voice
· Enhance engagement through the integration of visuals, videos, and infographics on your website
· Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building;
· Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
· Analyze and measure key SEO metrics via related tools and platforms GSC, GA4, SEMrush etc;
· Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
Skills & Competencies
· 2+ years of experience in SEO related roles, proven results in SEO program is a plus
· Extensive background in digital content writing for various platforms, including blogs, journalism, and copywriting.
· Proven track record of driving engagement and prioritizing content's role in engagement KPIs.
· Proficient in SEO to track content performance and make data-driven improvements using best practices.
· Understanding of search engine algorithms and ranking methods
· Knowledge of keyword research and data mining tools
