The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.
The Lead, Marketing Communications will strategize, plan, and execute comprehensive marketing communication initiatives to drive and support fundraising efforts. This role involves leveraging various communication channels to effectively convey the organization's mission, goals, and fundraising campaigns to targeted audiences, fostering engagement and financial support.
Responsibilities:
Campaign Strategy Development
Develop and drive comprehensive marketing communication strategies for fundraising campaigns.
Content Creation and Collateral Development
Develop and produce proposals for donors.
Oversee the creation of compelling content for various platforms and channels.
Multi-Channel Marketing Implementation
Define and utilize a mix of traditional and digital marketing channels to maximize reach.
Formulate and lead in implementing online strategies, including email campaigns, social media, and website optimization.
Brand Messaging and Positioning
Devise and lead in implementing a consistent and compelling brand message aligned with organizational values.
Requirements:
Degree in Communications, Marketing Communications, Journalism or a related field
In-depth understanding of fundraising culture/trends, donors’ behaviour, preferences and the philanthropic landscape.
Experience in corporate communications work, with at least 5 years in managerial positions
Adept at writing across a range of styles for a wide spectrum of stakeholders and audiences
Ability to think critically, and respond effectively to changing needs and requirements of projects and programmes
Ability to conceptualise and develop communications strategy and plans
Good understanding and working proficiency of social media and/or digital platforms
Highly creative thinker and able to supervise team members in communications and writing
Exceptional planning and organisational skills with a demonstrated ability to meet deadlines, work under pressure and establish priorities, with a commitment to quality outcomes.
Confident and articulate
