Roles & Responsibilities
The Director of Sales and Marketing leads the team to increase revenue from room sales. He/She works in achieving sales revenue targets as assigned. He/She writes, carries out and monitors revenue plans to achieve objectives. He/She finds new opportunities for the team to meet sales targets. He/She stays in contact with all clients to bring about client satisfaction.
He/She makes sure deadlines of projects are met. He/She assesses situations and plans solutions. He/She has to track competitors' activities and assist in gathering market intelligence. He/She also oversees all marketing and communications initiatives. He/She works in line with the property's vision and goals. He/She boosts property brand awareness to ensure a competitive edge, while maintaining strategic partnerships with external stakeholders.
Besides managing the department's budget, he/she plans training for the sales team within the marketing budget, and by company standards. He/She has to work with Division and Department heads to resolve any operational issue/challenges. Finally, he/she has to abide by all company policies and ensure that these are implemented within the team.
Requirements
~ Bring about innovation and guide managers to manage change.
~ Build positive relationships with the board.
~ Carry out negotiation policy and create limits.
~ Carry out total revenue management.
~ Create and use a knowledge management system.
~ Create opportunities for innovation in the organisation.
~ Develop self and be strong in leading an organisation.
~ Develop solutions for talent management.
~ Direct organisational sales and provide marketing solutions to meet business targets.
~ Form and lead organisational relationships and diversity.
~ Lead service innovation.
~ Manage crisis situations
~ Plan and create financial budget and plans.
~ Seize business opportunities brought about by technological disruption in the hospitality industry.
~ To lead during a crisis.
~ Track divisional performance and develop incentives to help achieve results.
~ Track sales and marketing outcomes.
~ Train the workforce for service excellence
