Company Description:
prettyFIT is a well-known Singaporean ladies footwear brand with a strong reputation for creating stylish and comfortable shoes for women. We are looking for a Marketing Manager to join our team and oversee the brand's positioning and development.
Job Description:
You will be required to develop and execute marketing strategies that align with the brand's image and marketing objectives. Additionally, you will be responsible for identifying opportunities for growth and developing marketing campaigns to increase brand awareness and sales.
Responsibilities:
· Develop and implement marketing strategies to achieve brand objectives.
· Oversee the brand's positioning and development, ensuring that it aligns with the brand's image and values.
· Develop and manage marketing campaigns, including digital and social media marketing, advertising, and promotions.
· Conduct market research and analyse consumer trends to identify opportunities for growth.
· Develop and maintain relationships with key stakeholders, including KOLs and media outlets.
· Work with the creative team to develop marketing collaterals, videos and social content.
· Collaborate with the sales team to develop sales strategies and promotions.
· Monitor and analyse the performance of marketing campaigns and use analytics tools to identify areas for improvement.
· Stay up-to-date with the latest marketing trends and best practices.
Requirements:
· Bachelor's degree in Marketing, Communications, or a related field.
· At least 3 years of experience in marketing, with a focus on brand positioning and development in a retail environment
· Strong knowledge of digital and social media marketing platforms.
· Excellent communication and interpersonal skills.
· Strong project management and organizational skills.
· Ability to work independently, multitask, and meet tight deadlines.
· A strong attention to detail and problem-solving skills.
· Experience in the fashion or footwear industry is a plus.
If you are a creative, innovative, and motivated marketing professional looking to join a dynamic and growing brand, we would love to hear from you! At prettyFIT, we believe in creating a positive and supportive work environment that encourages growth and development. We offer competitive remuneration and benefits packages, as well as opportunities for career advancement.
To apply, please submit your resume and cover letter to our recruitment team: [email protected]
