Role summary
We are looking for a digital marketer to help bring in new skills and a fresh perspective as our digital marketing mix evolves in this every changing media landscape. Whether it is setting up a new channel or bringing our current channels to the next level, you will take ownership to drive all aspects of the channel and be given the resources and support across the company to make the necessary improvements.
Job description & duties
- Setting up, managing and improving the performance of marketing channels (depending on the skillset, we run marketing across meta ads, google ads, email, and other channels)
- Perform qualitative and quantitative research and analysis to improve campaign performance and achieve company objectives
- Work with product, marketing, design, partnerships and other team members to brainstorm, plan, coordinate and run campaigns
- Understanding, analyzing and managing on website activities that affect marketing performance
- Taking part in whole of marketing or whole of company efforts
- Management of outsourced help or other internal resources
- Stay current on market trends to ensure our platforms and marketing efforts evolve accordingly
Requirements:
- Ability to utilise your strong data analysis skills to develop both tactical and strategic decisions / plans and execute quickly in an iterative manner
- In-depth understanding of customer journeys, segments and tailoring of messaging
- Strong qualitative and quantitative planning and reporting skills
- Ability to problem solve and ideate strategically and creatively, and adapt quickly
- Strong interpersonal and communication skills
- Proactive and task-driven, results oriented (outcomes versus inputs/outputs)
- Ability to multitask in a fast-paced environment, with prioritization and time management skills
- Basic copywriting and design skills will be a plus
- Proficient with instagram / facebook and google, and other paid and organic channels
- Fluent with GA, GSC, GMB, Meta Business Manager and other marketing tools
- Fluent with Microsoft office / google docs
- Remote candidates will be considered
- A love for home products and great designs will be a big plus!
