Job Description
- Conduct SEO audits and analysis of all our websites, platforms & processes, run keyword analysis across all our ecosystem
- Optimize page speed, security, metadata, architecture for better organic ranking, traffic, and conversions
- Work with our content creator and content strategist to optimize their content for target keywords/topics; Work with our developers to fix technical SEO issues and improve site architecture
- Build high-quality backlinks from relevant crypto websites and communities
- Analyze search visibility in comparison with major competitors and most successful platforms in the space
- Conceptualize and manage PPC ads on Google, YouTube, Reddit Crypto Forums according to a high-level strategy with key target to increase community members & on-chain users
- Run targetted and retargeting ads on Facebook, Instagram, Twitter, LinkedIn, TikTok, Telegram, Discord and more platforms if relevant to be identified to drive conversion and user acquisition
- Improve campaign results through regular analysis, AB testing and optimization; Analyze performance data to find trends and opportunities to improve ROI
- Manage campaign budgets, bids, targets and creatives based on performance; Report on KPIs like impressions, CTR, conversions, and return on ad spend
Requirements
- 3-5 years running SEO and paid ads (ideally in the cryptocurrency space)
- Deep understanding of what drives discoverability for crypto platforms
- Hands-on experience with on-page/off-page optimization best practices
- Savvy with latest crypto-marketing tools and emerging community platforms
- Analytical approach with robust reporting on budgets, results, attribution
- Relentless tester - not afraid to experiment and fail fast
