The Brand Communications Manager are the guardians of the brand and will be responsible for ensuring that the products, services and product lines that fall under the brand are continually enhanced to resonate with current and potential customers.
He/She will strategize and/or lead brand and creative team in planning, development and direction to increase brand awareness, deliver engaging content, and create value and performance of the brand via the brand experience and products. He/she is also responsible for the development of the team.
Responsibilities:
BRAND
Drive Brand Management Strategies
- Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
- Translate brand elements into plans and go to market strategies
Drive Brand Communication and Public Relations
- Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
Corporate Identify Management
- Maintain brand integrity across all company marketing initiatives and communications and manage category performance
- Develop and ensure that brand governance are strictly adhered
- Oversee new and ongoing market and advertising activities
Product Marketing Management
- Identify actionable insights such as fashion trends, data, competitor’s media performance, and marketing trends
- Optimize range planning to meet customer and business demands such as matrix allocation, drop planning, concept alignment
- Collaborate directional guide for stakeholders such as developing creative assets, product information, buying presentation and buyers brief
CREATIVE
Drive Creative Direction
- Design campaigns for creative direction, and bridge aesthetic in accordance to brand governance
- Develop and drive creation of playbooks, guides and content development on platforms for internal and external stakeholders
- Direct creative content, campaigns concept and copywriting
Analytical Skills
- Strategic and analytical skills with the ability to interpret data from various source and offer creative solutions
- Manage Budget, Strategize Team’s Development and any Ad-hoc project assigned
Requirements:
- Marketing, Mass Communication degree or equivalent is a plus
- Preferable with at least 3 to 5 years’ experience in the fashion industry is a plus
- Proficient in Microsoft Office
- Confident, enthusiastic and a talent in story telling
- Strong verbal and written communication skills are required
- Pleasant disposition with excellent interpersonal skills
- Organized in campaign management and detail oriented
- Passionate in events planning
- Knowledge in social media marketing and CRM is a bonus
- Experience with complex data environments, analytics platforms such as Google Analytics is a bonus
- Interest in luxury/fashion, art and design
