Regional Specialist, Marketing
Job Summary
- This role is responsible for the coordination and execution of marketing communications for B2B products in SEA region (Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam). This position reports to the Head of Department and plays key role to integrate with Digital and PR teams in building a strong brand for the company.
Key Accountabilities
- Work with regional business units on the development and execution of marketing strategies and content development for new product launches.
- Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional B2B campaigns to enhance brand presence and drive lead generation and sales conversion.
- Create compelling and targeted B2B content for offline and online platforms.
- Plan and execute B2B events to enhance brand visibility in the region.
- Ensure strict adherence to the brand guidelines across all B2B marketing materials.
- Track and report on key performance indicators (KPIs) specific to B2B marketing to measure the effectiveness of campaigns.
- Stay updated on industry best practices and emerging trends in B2B marketing to ensure the company remains at the forefront of regional marketing communications.
- Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline.
Key Job Requirements
- Proven experience in regional B2B marketing communications, with a focus on creating impactful B2B campaigns.
- Strong written and verbal communication skills with an ability to tailor B2B messaging for diverse audiences.
- Solid project managements experience in managing multiple projects to meet tight deadlines.
- Strategic thinker with a results-oriented mindset for B2B marketing.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams for B2B success.
- Must have a sense of cultural fluency to work effectively with teams across the region.
- Willingness to travel within the region as needed.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
