Key Job Accountabilities:
Contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
- PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation
- Visual – process cropping adaptation, planning with language strategy and validation
- Retro planning – implement launches following marketing calendar in a timely manner
Launch Development - Execution
- Counter update – organize all in store soft merchandising materials toU enhance POS retail excellence consistently
- Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record
- Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor
- Report – maintain systematic photo report & records for presentation or review use
- Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance
Counter Opening
- Closely collaborate with Retail Design & Project Coordination teams
- Estimate opening costs of VM collaterals
- Integrate a precise list of VM materials for Project Coordination logistics arrangements
- Customize production of specific staging PLV
- Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
- Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
- Function as gate keeper to prevent Retail Design teams from various counter configuration’s development
Mega Event / Popup
- Contribute VM expertise for PR / KOL / media purposed events
- Proceed project bidding to nominate appropriate vendors
- Provide technical and practical advices
- Participate factory check for structural review and QC
- Retail & Merchandising Department
Communication Hub
- Facilitate decision making through communication and negotiation
- Within Merchandising team – between RD & PE
- Within L’Oréal – between DMI / TRM / Asia Zone
- Within L’Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development
- External – Contractors & vendors / Design Agency / Retailers / Airport Authorities
Budget
- Formulate annual budget and review periodically
- PLV development for both newness & institutional (order from DMI / Asia Zone / local production)
- Counter update cost (visual printing, guideline and installation)
- Promotion cost (design, production, installation and photo shooting)
Key Skills:
Master Retail Design Fundamentals
- Expresses and decodes brand’s image/value & sense of purpose
- Understands & Integrates Market ‘specificities
- Understands customer path & shopper experience’s rules
- Leads design prospective & innovation
Designs Customer Centric Retail Concept
- Uplifts brand’s visual identity to build customer centric retail concepts
- Creates and designs visual concept to animate in a consistent customer path, launches and catalogue
- Defines & ensures high quality standards
Delivers Operational Implementation with Excellence
- Adapts the retail concept according to the distribution channel or customer profile
- Ensures technical and legal compliance regarding the production
- Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience
- Pilots & Monitors RD’s efficiency in line with timelines and budget
Act as a Business Driver
- Guaranties the ROI of POS in line with business objectives
- Negotiates with retailers about staging and implementations
- Monitors POS performance and drives it according to local strategy
Requirements:
- Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline
- Minimum 3 years’ experience in visual merchandising, strong in project management, PLV developments in retail business. Candidates with more years of experience, can be considered for Senior role.
- Sense of budgeting
- Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
- Motivated, organized and detail-oriented; able to work independently
