Responsibilities:
Sales
- Manage a portfolio of accounts to achieve long-term success.
- Develop positive relationships with clients.
- Act as the point of contact and handle customers’ individual needs.
- Generate new business using existing and potential customer networks.
- Resolve conflicts and provide solutions to customers in a timely manner.
- Set and track sales account targets, aligned with company objectives.
- Monitor sales metrics (e.g. quarterly sales results and annual forecasts).
- Suggest actions to improve sales performance and identify opportunities for growth.
Marketing
- Develop strategies and tactics to get the word out about Lucence and drive qualified traffic.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website that attracts and converts our target groups.
- Build strategic relationships and partners with key industry players and clients.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Required skills and experience:
- At least a Bachelor’s degree in a Science-related field or its equivalent.
- Proven work experience as a Sales & Marketing or relevant role is advantageous.
- Demonstrable ability to communicate with, present to, negotiate with and influence key stakeholders.
- Experience in delivering client-focused solutions to fulfil customer needs.
- Ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail.
- Proficiency in Microsoft Office tools, particularly Excel.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
- Proficiency in CRM software is advantageous.
- Oncology experience will be an advantage.
