The Opportunity
- Adecco is partnering with a multinational entertainment and media company.
- Design and run user lifecycle messaging tests to experiment and learn from the strategies defined by our marketers.
- Working hours: Monday to Friday, 9am to 6pm
- Work location: South-West
The Talent
- Minimally Bachelor’s degree in Marketing, IT, Computer Science or related field; or equivalent practical experience
- Minimally 2 years in marketing executing CRM/Lifecycle channel optimization and insights
- Experience in email, push, sms, in-app messaging channels and platforms
- Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
- Experience in agile methodologies and of Jira/Confluence
- Ability to be on-call, when high priority business needs necessitate
- Experience in SQL and template scripting (e.g. AMPscript, Liquid)
- Working knowledge of Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
- Experience supporting a regionally distributed stakeholder team.
- Working knowledge of compliance requirements
- Fluency in another language (e.g. Korean/Japanese)
The Job
- Building, testing and delivering lifecycle messages
- Executing messaging optimization and best practice adoption
- Running split and multivariate tests, ensuring test protocols are administered to minimize bias
- Coordinating with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
- Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles and ensuring they’re addressed
- Implementing and auditing all analytic encoding to enable messaging effectiveness
- Driving messaging reporting and running adhoc analysis when requested
- Ensuring all messages conform to GDPR, and other legal or compliance requirements
Next Steps
Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, expected package and reason for leaving.)
To apply online, please click on the link and contact us to follow-up. Alternatively, please send your resume to [email protected].
All shortlisted candidates will be contacted. All the best!
