- Salary: $2,800 - $3,700 + Allowance
- Working days: 5 days (8am - 5:45pm)
- Location: Toh Guan Road (Jurong East)
Requirements:
- At least a Diploma in Marketing, Business Administration, or a related discipline
- Minimum 1-2 years of marketing experience in the FMCG sector
Responsibilities:
The Brand Executive supports the Senior Manager in planning and executing the Marketing calendar of activities to ensure the smooth and timely execution of all campaigns, product launches, and projects.
Marketing Communications
- Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories
- Manage the timeline for campaigns and new product launches and follow through with high accuracy
- Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making
- Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
- Prepare sales sell-in kit and product deck for new product launches
- Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
- Support the teams (for all key markets including Malaysia and International Sales) on both aspects of marketing and administration
- Co-develop all sales strategies and BTL activities with brand owners for the assigned brands to achieve monthly sales targets
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
- Perform any other tasks and/or projects assigned by superior/management
- Upkeep marketing data, categories’ assets, and materials
Product Management
- Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
- Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
- Work closely with key stakeholders to ensure clear communication and timely approvals
- Apply to the relevant authorities for approval of packaging
- Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required
Market Intelligence
- External and internal data management to analyze review opportunities for business growth in a stipulated period
- Gather and monitor market and consumer trends and competitive information
- Conduct on-ground market visits to trade channels to understand consumers’ buying behaviors and upcoming product trends
If you are interested to apply, kindly WhatsApp me your updated resume in DOC file and allow our Consultant to match you with our Clients.
Whatsapp: +65 8525 2419
Email: [email protected]
Tan Man Ee Reg No: R22108289
The Supreme Hr Advisory Pte Ltd EA No: 14C7279
