About Us:
Maneuver Marketing is dedicated to building, operating and scaling brands.
In less than 5 years, we grew our own health and wellness brand from $0 to USD$100M+ in annual revenue, serving more than 2,000,000 customers worldwide. Our brand’s success is driven by our commitment to providing high-quality health products. This result has brought us recognition by The Financial Times, ranking us 12th among Asia Pacific’s High-Growth Companies in 2023. The Straits Times and Statista also ranked us 4th among the fastest-growing companies in Singapore.
The brand is a dynamic and innovative company dedicated to promoting health and wellness through high-quality products and exceptional customer experiences. We believe in empowering our customers to lead healthy and fulfilling lives.
Job Description
Do you know the ins and outs of Klaviyo like the back of your hand?
Are you fascinated about the world of email marketing – from segmentation to reporting and deliverability optimization?
Does the idea of applying your skills to contribute to a $100M+ eCommerce brand growing at triple figure a year excite and scare you at the same time?
If this speaks to you, you may be the candidate we’re looking for.
The core responsibilities for this role include:
- Klaviyo campaign and flow setup and management (~25%)
- Klaviyo list, segment, filter, and tag management (~10%)
- Data reporting, analysis, split test ideation and implementation (~40%)
- Deliverability optimization (~20%)
- Systems and process building (5%)
Part 1: Klaviyo campaign and flow setup and management (25%)
- Project coordination: Work with designers and copywriters to meet project and regular content production timelines.
- Quality assurance: Review emails to check for typos, grammatical errors, layout issues, and design improvements.
- Set up campaigns and flows with precise triggers, segmentations, and filters to send the right emails to the right people at the right time.
- Test new campaign and flow setups to verify and confirm specifications are met.(audience, source code/format, working CTA links and design elements, correct CTA links)
- Monitor new campaign and flow performance immediately and 24 hour after activation to verify and confirm specifications are met.(audience, time, deliverability)
Part 2: Klaviyo list, segment, filter, and tag management (10%)
- Understand and decide how to best structure our Klaviyo lists, segments, and tags for optimal performance both operationally and financially. For example, what are some common traps or mistakes people make when setting up emails and how can we minimize these mistakes?
- Implement standard naming convention and hold others accountable to use the same naming convention.
Part 3: Data reporting and analysis (40%)
- Setup and use PowerBI, Google Data Studio, or another data visualization tool to report daily, weekly, and monthly revenues and performance of the email channel. Knowledge of such tools is a bonus skill but not required as long as you are open to find resources online to learn on your own.
- Analyze data and derive key insights to direct email marketing efforts. This involves slicing and dicing data in different ways daily. You will receive guidance to improve your analytical thinking skills.
- Draft and evaluate split test ideas and seek alignment with leaders.
- Coordinate split test idea implementation with copywriters and designers, then execute and measure results of the split test upon completion.
Part 4: Deliverability optimization (~20%)
- Understand email deliverability architecture.(e.g. sending and receiving servers, key needle movers to improve delivery and deliverability, SPF/DKIM configurations, DMARC deployment, etc.)
- Design mini projects to improve deliverability, starting with the highest impact changes we can make to strengthen the foundation of our email channel.
- Measure and reiterate on email deliverability improvement efforts.
Part 5: Systems and process building (5%)
- Review and update existing Email SOPs/process guides and checklists.
- Turn new processes into SOPs/process guides and checklists for future team members.
Soft skills
- Meticulous: Pays close attention to details.
- Process-oriented: Thinks through potential scenarios in detail to verify and confirm the right setup.
- Numbers-driven: Familiarity and comfort working with numbers.
- Love for Problem-solving: Has a positive attitude when problems surface, and focuses on finding a solution.
- Intellectual curiosity: Openness and curiosity in learning new things, including knowledge and tools.
Technical skills
- Email tool: Klaviyo (this is a must)
- Data visualization tool: Google Data Studio, PowerbI, Tableau, or an equivalent (bonus)
- Attribution tools: Google Analytics, Hyros, Northbeam, or an equivalent (bonus)
Work Arrangement
- This is a full time position based in Singapore.
- We work Monday to Friday, 10am to 7pm SGT (GMT+8).
