1) POSITION SUMMARY
- Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
- Support the store Business Goals.
- Support the CRM and increase existing base of VIP customers.
- Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.
2) KEY PERFORMANCE INDICATORS :
- Traffic build
- CRM registration
- Tagging and life cycle management
- Social following and engagement
3) KEY AREAS OF RESPONSIBILITIES
Plan and Manage all Marketing, Advertising, Publicity and Promotional
- Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
- Develop media relations policy
- Initiate, develop, and maintain local, national, and international relations.
- Initiate, develop, and maintain media contacts for disseminating information.
- Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
- Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
- Interpret company programs for the media and the public, including retail business areas peculiar to the company.
- Coordinate ceremonies, press conferences, and other events or special projects.
- Oversee and manage company use of contracted advertising and public relations
- Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary
Marketing
- Plan, implement and monitor events calendar for positive brand building through promotional activities
- Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
- Partner with Brand to develop seasonal marketing and PR strategies
- Ensure all marketing materials are approved by Brand and/or Directors.
- Share store photos with Brand Principal if required.
- Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
- Make periodical store visits to better understand the business marketing needs.
- Build effective working relations with Brand Managers within the Company.
- Review and research marketing campaigns of competitor brands.
- Ensure timely submission of all marketing reports including post-event reports.
- Have strong understanding in Social Media sites and Website updates
- Monthly engagement with Store Manager at store level
4) POSITION SPECIFICATION:
Minimum a Bachelor’s Degree In Marketing
Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.
- Good interpersonal skills
- Strong Financial Acumen
- Ability to handle stress, show resilience and adapt to changing market trends.
- Pleasant Personality with positive attitude
- Excellent communicator
- Good Persuasion and negotiation skills
- Proficient in computer skills
Fluent English and both in written and spoken. Knowledge of other language is added advantage.
