The Sales Operations Manager is responsible for the processes, tools, and technologies that support the Sales and Marketing teams of a company. These tools are often collectively referred to as Customer Relationship Management (CRM). As a Sales Operations Manager, your duties will range from providing guidance about market trends, to developing resources and tracking long term sales data for individual stores, as well as the entire domestic chain of stores.
Becoming a Sales Operations Manager will require an undergraduate degree in Business, Technology, Marketing, or a related field. You will also be required to have previous managerial experience and an understanding of business processes and products. Having previous experience working in a company will be valuable if you seek to become a Sales Operations Manager although it is not required.