Position Summary:
The Marketing Executive at Chello is a dynamic and results-driven professional responsible for supporting the planning and execution of our marketing strategies. This role requires a combination of creativity and analytical skills to contribute to brand awareness, customer engagement, and sales growth. The Marketing Executive will collaborate with the senior marketing team to assist in the successful implementation of marketing campaigns and initiatives.
We are seeking a detail-oriented and proactive individual who thrives in a fast-paced environment. The Marketing Executive should possess a fashion background, project management skills, an aptitude for analytics, and a passion for achieving results. Collaboration with cross-functional teams, problem-solving, and a commitment to excellence are essential aspects of this role.
The Marketing Executive will play a crucial role in supporting the development and execution of marketing plans, monitoring performance metrics, and identifying opportunities for improvement. If you are a marketing professional with a passion for delivering impactful results and the desire to work within a creative and data-driven team, we invite you to join Chello and be a part of our marketing success.
Key Responsibilities
Strategy Development:
- Creative Support: Assist in infusing creative thinking into marketing strategies to captivate audiences and set our brand apart in the fashion e-commerce industry.
- Data Analysis: Support the use of analytical skills to interpret data, identify trends, and shape marketing strategies for maximum impact.
Digital Marketing:
- Content Contribution: Assist in overseeing the creation of compelling, on-brand content that resonates with our target audience, showcasing a unique fashion perspective.
- SEO and SEM: Collaborate on analytical thinking for SEO and SEM efforts to optimize website visibility and drive organic and paid traffic effectively.
- Experimentation Support: Encourage a culture of experimentation, A/B testing, and data-driven decision-making to refine marketing campaigns.
Collaboration with Creative Team:
- Graphic Design Support: Collaborate with the creative team to conceptualize and design graphics, visual content, and marketing collateral that align with the brand's creative vision.
- Content Ideation: Assist in content creation by providing creative input and ensuring that visuals and messaging align with marketing goals.
Brand Management:
- Creative Brand Expression: Contribute to the continuous evolution and creative expression of the brand's identity across all marketing materials.
- Partnerships and Influencer Collaborations: Support in identifying strategic partnerships and influencer collaborations that align with our brand's creative vision.
Analytics and Reporting:
- Performance Metrics: Assist in defining performance metrics and KPIs, analyzing and interpreting data to refine strategies and deliver measurable results.
- Conversion Optimization: Collaborate on applying analytical insights to optimize the conversion funnel, improving the online shopping experience.
Budget Management:
- Resource Allocation: Collaborate on resource allocation, making data-backed decisions to maximize the return on marketing investments.
Team Collaboration:
- Creative Collaboration: Contribute to fostering a creative and data-driven work environment, encouraging experimentation and growth within the marketing team.
Qualifications:
- Diploma or Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Fashion or fashion e-commerce marketing background, preferably with at least 1 year of experience.
- Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.
- A strong understanding of fashion industry trends and consumer behavior.
- Exceptional creative thinking and a passion for developing innovative marketing campaigns.
- An analytical mindset, with the ability to derive insights from data.
- Strong communication, teamwork, and project management skills.
