Job Description
Position Summary:
The Marketing Manager at Chello is a seasoned and visionary leader responsible for driving the overall marketing strategy and fostering innovation. This role demands a unique blend of strategic thinking, creativity, and analytical prowess. As a key member of our leadership team, the Marketing Manager will oversee the development and execution of comprehensive marketing plans to drive brand awareness, customer engagement, and revenue growth.
We are seeking a results-oriented leader with a track record of delivering exceptional outcomes and the ability to mentor and inspire cross-functional teams. The Marketing Manager will play a pivotal role in shaping our marketing direction, identifying new opportunities, and ensuring our brand remains a trailblazer in the industry. This position requires a forward-thinking individual who can lead and guide our marketing initiatives to new heights of success.
If you're a strategic visionary with a passion for marketing excellence and the ability to lead and inspire, we invite you to join Chello and be a driving force in our company's continued growth and success.
Key Responsibilities
Strategy Development:
- Creative Vision: Infuse creative thinking into marketing strategies to captivate audiences and set our brand apart in the fashion e-commerce industry.
- Data-Driven Insights: Leverage analytical skills to interpret data, identify trends, and shape marketing strategies for maximum impact.
Digital Marketing:
- Innovative Content: Oversee the creation of compelling, on-brand content that resonates with our target audience, showcasing a unique fashion perspective.
- SEO and SEM: Apply analytical thinking to SEO and SEM efforts to optimize website visibility and drive organic and paid traffic effectively.
- Experimentation: Encourage a culture of experimentation, A/B testing, and data-driven decision-making to refine marketing campaigns.
Brand Management:
- Creative Brand Expression: Continuously evolve and express the brand's identity creatively across all marketing materials.
- Partnerships and Influencer Collaborations: Identify strategic partnerships and influencer collaborations that align with our brand's creative vision.
Analytics and Reporting:
- Performance Metrics: Define performance metrics and KPIs, analyzing and interpreting data to refine strategies and deliver measurable results.
- Conversion Optimization: Apply analytical insights to optimize the conversion funnel, improving the online shopping experience.
Budget Management:
- Resource Allocation: Effectively allocate resources, making data-backed decisions to maximize the return on marketing investments.
Team Management:
- Creative Leadership: Lead a creative team by fostering a creative and data-driven work environment, encouraging experimentation and growth.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience in fashion e-commerce marketing at least 3 years and above.
- Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.
- Strong understanding of fashion industry trends and consumer behaviour.
- Exceptional creative thinking and a passion for developing innovative marketing campaigns.
- Analytical mindset, with a keen ability to derive insights from data.
- Strong communication, leadership, and project management skills.
