- Build, plan and implement digital marketing strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage and oversee various digital marketing channels
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget
- Oversee all the company's social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Research and forecast future sales and performance trends
- Lead, supervise and motivate members of the digital marketing team
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
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