We are looking for an outgoing individual that is able to cultivate relationships with different stakeholders, drive adoption, and is passionate about running marketing campaigns and events. Be part of a web search & AI team, that is data driven, values excellence, and balances efficiency with effectiveness.
What to expect
● Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns & events, and creating reports.
● Evaluate and pinpoint the sustained competitive advantages of our product offerings
● Work closely with product managers to develop and mold comprehensive go-to-market strategies for products/programs
● Run events, workshops, webinars and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency
● Own the marketing plan to grow the community and develop the business
● Build the brand and awareness of the web search & AI team product
● Craft Electronic Direct Mailers (EDMs) and develop content for email marketing campaign
● Source and develop marketing collaterals (e.g. merchandise, prizes)
● Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer.
Requirements
● Minimum of 5 years’ experience in digital marketing and events
● Familiar with leading search tools (e.g. Google Search Console, Ahrefs, Semrush)
● Knowledge in AI/ML
● Creative with an eye for design
● Data and insights driven
● Outgoing personality, proactive, and takes initiative
● An appetite for learning and development
● Resourceful problem solver
● Experience in digital marketing – email marketing, content marketing, social media marketing, marketing analytics, web search, and AI.
● Experience in planning and executing events
● Experience in developing a marketing strategy & plan
● Proficiency in project management and cross-functional collaboration
● Able to understand technical concepts in product
● Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies
● Familiar with design tools (e.g. Adobe Photoshop, InDesign and Canva)
● Excellent communication and interpersonal skills
● Excellent time management
● Prior experience in customer engagement, tech market strategy or data analytics is a good to have
