Responsibilities
- Develop and implement comprehensive branding strategies aligned with the company's goals and values.
- Ensure consistent brand messaging across all channels and touchpoints, maintaining a strong and coherent brand identity.
- Conceptualize and execute creative marketing campaigns that resonate with the gaming community.
- Collaborate with internal teams and external agencies to produce compelling visuals, content, and experiences that enhance the brand image.
- Generate engaging and shareable content for various platforms, including social media, blogs, and video channels.
- Leverage gaming trends and industry insights to create content that captures the attention of the target audience.
- Identify and establish strategic partnerships with influencers, streamers, and other industry figures to amplify brand reach.
- Negotiate and manage collaborations that align with the brand and resonate with the gaming community.
- Stay abreast of gaming industry trends, competitors, and emerging opportunities.
- Utilize market research to inform branding strategies and keep the brand ahead of the curve.
- Plan and coordinate the brand's presence at gaming events, conferences, and expos.
- Ensure a strong brand representation through booth design, promotional materials, and interactive experiences.
- Foster a sense of community around the brand by engaging with the gaming audience on social media and other platforms.
- Respond to community feedback, manage online forums, and cultivate a positive brand image.
Requirements:
- Degree in Business, Marketing, Communications or related field.
- At least 2 years of experience planning and executing branding campaigns, ideally within the gaming industry.
- Strong project management skills and the ability to multitask in a deadline-driven environment.
- Excellent communication and interpersonal skills.
- Creative thinker with a keen eye for detail.
If you are shortlisted for the first round of screening, our Recruiter will contact you directly.
EA License No: 21C0571 | EA Reg No:21103634 (Johnny Wu)
